1. R UNNING A S UCCESSFUL P ROMO Simple Steps to Maximize Sales

2. O UTLINE Pre-launch – Tease Launch – Promote & Excite Post-launch – Keep them ENGAGED!

3. P RE -L AUNCH (S TARTS 2-3 WEEKS PRIOR ) Set up your sales page “Leak” the sales page to “special members” Post a series of related blogs – i.e., Weekly blog for 2 -3 weeks leading up to and during the launch Press Release about 7-10 days out – Need time for it to actually be used (IF) – SHARE press release a few days prior to the launch (i.e., Friday before)

4. L AUNCH - S UNDAY Email: Teaser Facebook: Teaser

5. L AUNCH - M ONDAY Email: BIG Announcement – Drive them to the sales page In person: Announce at end of every session – May also use flyers and/or posters Facebook: Announce & Tag – Post link on your page and personal wall to sales page – Welcome (tag) everyone who signs up

6. L AUNCH - T UESDAY Email: WOW! What a response!! – Drive them to the sales page In person: Announce at end of every session – May also use flyers and/or posters Facebook: Announce & Tag – Post link on your page and personal wall to sales page – Welcome (tag) everyone who signs up

7. L AUNCH - W EDNESDAY Email/Blog – Drive them to your blog post – “By the way” link in blog post to your sales page In person: Announce at end of every session – May also use flyers and/or posters Facebook: Announce & Tag – Share blog post on your page and personal wall – Post link on your page and personal wall to sales page – Welcome (tag) everyone who signs up

8. L AUNCH - T HURSDAY In person: Announce at end of every session – May also use flyers and/or posters Facebook: Announce & Tag – Post link on your page and personal wall to sales page – Welcome (tag) everyone who signs up

9. L AUNCH - F RIDAY Email/Blog – Drive them to your blog post if you have a Part 2 “By the way” link in blog post to your sales page – OR, provide an educational email that includes a link in the P.S. In person: Announce at end of every session – May also use flyers and/or posters Facebook: Announce & Tag – Share blog post on your page and personal wall – Post link on your page and personal wall to sales page – Welcome (tag) everyone who signs up

10. L AUNCH - S ATURDAY Email (only to non-registered members of your list) – Provide an FAQ In person: Announce at end of every session – May also use flyers and/or posters Facebook: Announce & Tag – Provide link to FAQ and/or make FAQ posts throughout the day – Post link on your page and personal wall to sales page – Welcome (tag) everyone who signs up

11. L AUNCH - S UNDAY Email (only to non-registered members of your list) – Provide an FAQ “WOW! This cleared things up for a lot of our readers. :-) In person: Announce at end of every session – May also use flyers and/or posters Facebook: Announce & Tag – Provide link to FAQ and/or make FAQ posts throughout the day – Post link on your page and personal wall to sales page – Welcome (tag) everyone who signs up

12. L AUNCH - M ONDAY Email – Provide educational email with a Last Chance P.S. to sales page In person: Announce at end of every session – May also use flyers and/or posters Facebook: Announce & Tag – Provide link to FAQ and/or make FAQ posts throughout the day – Post link on your page and personal wall to sales page – Welcome (tag) everyone who signs up

13. Launch – Tuesday (Kick-off meeting) Email (only to registered members) – Express excitement, provide a reminder, ask for a referral In person: Announce at end of every session – May also use flyers and/or posters Facebook: Announce & Tag – Post about your excitement and prep for the meeting – Post link on your page and personal wall to sales page – Welcome (tag) everyone who signs up

14. M ORE S TATEGIES Record the Kick-Off Meeting – This WILL increase sales Upon Registration – Ask to “LIKE” your sales page and post a comment to invite friends to join them Drag out your launch by having kick-off on Tuesday night, but weigh-ins on Saturday

15. P OST -L AUNCH Private Facebook Group Private “hub” site to store info – Kick-off recording – Support materials Press Releases – Announcing the start with # of members – Announcing the end with top results