1. Edmund, Kaitlin, Kamela

2. Agenda  Intro  Artivism  Tactical Media  Web 2.0 and Politics  Conclusion

3. Tactical Media  Individuals using easily accessible media and consumer electronics to voice their political dissatisfaction and marginalization  Low cost form of activism  No other outlet for dissatisfaction

4. We’re Not Gonna Take It!  http://www.youtube.com/watch?v=6gmP 4nk0EOE http://www.youtube.com/watch?v=6gmP 4nk0EOE

5. Adbusters Pioneer Tactical Media

6. 21 st Century Tactical Media  New media allows for new forms of expression  Canadian Human Rights Commission vs. Social Media http://www.chrc-ccdp.ca/default-en.asp http://www.youtube.com/watch?v=b0Ti- gkJiXc

7. Time Travel Time

8. Artivism Artivism: A high bred neologism that signifies work created by individuals that see an organic relationship between art and activism (p.82)

9. Judy Baca A teacher and public artist who encouraged at-risk youth to voice their history through art in combination with digital media to create political statements that recognize racial differences and struggles with the intent to empower youth of colour.

10. Great Wall of Los Angeles  Is a landmark visual representation of the oppositional history of LA from the perspective of ethnic, social, and gender minorities  http://www.youtube.com/watch?v=tJRL_ AhQ3u4 http://www.youtube.com/watch?v=tJRL_ AhQ3u4

11. Great Wall of Los Angeles

13. Question  As we’ve seen in other weeks, music is an effective means of social communication. Do you think visual arts are equally effective?

14. Mural Activity  Later in the class, we’ll hand out supplies so you can artistically express your own personal history.  We’ll have our special judge pick his favourite(s)

15. Need for Tactical Media  Neoliberalism: The idea that governments and states should minimize their role in the private sector and markets  Less state institutions and intervention in everyday lives

16. New “Social” Media  New media has allowed common individuals to express opinions freely and to engage discourse

17. Layers of Tactical Media  Networking within a movement: Sharing information and setting up contact lists to start up a movement  Example: Facebook Group  http://www.facebook.com/#!/BurmaGlob alActionNetwork?ref=ts http://www.facebook.com/#!/BurmaGlob alActionNetwork?ref=ts

18. Layers of Tactical Media  Networking in between movements and social groups: Connecting with other similar organizations or groups to being mobilizing  http://www.facebook.com/#!/event.php?e id=185249720486&index=1 http://www.facebook.com/#!/event.php?e id=185249720486&index=1

19. Layers of Tactical Media  Virtual Movements: Taking actions through cyberspace  Examples: digital sabotage, online petitions, damaging a corporation's online image, or making a YouTube Video  http://anti-racistcanada.blogspot.com/ http://anti-racistcanada.blogspot.com/

20. Question  Can tactical media have an impact on issues of race?

21. Textbook Example: Linux OS  Linus Torvalds, was an unknown computer science student who created a basic computer software  The program was free for others to rework and reuse as long as it stayed that way

22. I’m not a computer geek  As other programmers contributed to the program, Linux became a powerful alternative to Microsoft  Many other big companies (IBM and HP) use Linux as the major operating computer software

23. Linux vs. Microsoft  Why is going up against a major corporation a worthwhile decision? LinuxMicrosoft FreePredetermined

24. Web 4.0  21 st Century New Media allows for faster communications regardless of geography  http://www.youtube.com/watch?v=6ILQr UrEWe8 http://www.youtube.com/watch?v=6ILQr UrEWe8

25. Tactical Media in Action  Tactical Media techniques borrows from the idea of “Guerrilla Warfare” – a small mobile group is able to randomly attack a larger organization at any time without notice

26. Iranian Election 2009  Student protests and riots were censored by the national government  Their dissatisfactions were kept from international discussion... Until the protestors used new media as an outlet  http://www.youtube.com/watch?v=0tnwa quaOZE http://www.youtube.com/watch?v=0tnwa quaOZE

27. Obama Girl  Video blogger promoting Barack Obama in the 2008 Democratic Presidential Candidate Election  Use of viral videos to advocate politics  http://www.youtube.com/watch?v=wKso XHYICqU http://www.youtube.com/watch?v=wKso XHYICqU

28. Web 2.0 and Politics  In this generation, we have witnessed the first American president as a different race  The 2008 election showed that people of a different colour could hold high positions in the US

29.  Obama’s campaigners introduced new ways of using media for political communications.  http://www.youtube.com/watch?v=h6Cw AI9ZgAc http://www.youtube.com/watch?v=h6Cw AI9ZgAc

30. Obama + Tactical Media  http://www.barackobama.com/issues/  Step 1: Gather contact information  Step 2: Organize People together (local events and conferences)  Step 3: Action is taken! Obama wins the election

31. Obama social media  http://www.myspace.com/barackobama http://www.myspace.com/barackobama

32.  http://www.facebook.com/barackobama http://www.facebook.com/barackobama

33.  http://twitter.com/BARACKOBAMA http://twitter.com/BARACKOBAMA

34. Obama Continued  The effectiveness of the campaign. Look out for signs of tactical media  http://www.youtube.com/watch?v=0EYa PxL9eME http://www.youtube.com/watch?v=0EYa PxL9eME

35.  Do you think the same methods will be used in future campaigns? And would they be as successful?

36. Recycling Politics?  Some controversy rose about Obama’s presidential campaign when he used the same phrase as another US politician.  BUT this is a remix culture – Obama’s entire speech was used for the lyrics of a song that aided the campaign by Will.i.am

37.  http://yeswecan.dipdive.com/media/220 7 http://yeswecan.dipdive.com/media/220 7

38.  What do you think of the previous video? Kamela and Edmund are debating it.  Kamela vs. Edmund  What do you guys think?

39. Conclusion