1. Experience in Development of Value Chains in Northern Uplands of Vietnam IFAD Vietnam Team

2. IFAD in Vietnam 9 on-going projects include: (i) the Rural Income Diversification Project (RIDP) in Tuyen Quang; (ii) the Decentralized Program for Rural Poverty Reduction (DPRPR) in Ha Giang and Quang Binh; and (iii) the Program for Improving Market Participation of the Poor Program (PIMPP) in Ha Tinh and Tra Vinh and (iv) the Developing Business with the Rural Poor Programme in Cao Bang and Ben Tre provinces (v) the Business Development with Rural Poor Project in Bac Kan Province. 5 of the 9 projects support for markets development using value chain approach

3. New IFAD Approach Capacity Building Private Sector Institutions Sustainable Poverty Reduction Markets for the Poor

4. COSOP 2008 -12 Strategic Objectives SO1: Private and public sector increase investment in upland areas linking rural poor households to markets SO2: Poorest and vulnerable households access productive safety nets and respond to profitable business opportunities SO3: Upland poor communities adopt sustainable natural resource management practices and rewarded with payments for environmental services SO4: Provincial institutions’ enhanced capacity to implement pro-poor, market driven, agricultural policies based on participatory multi-stakeholder processes

5. Developing Business With Rural Poor Project in Cao Bang Province Experience in Assisting Poor Farmers to Raise Hmong Cows and Link with Supermarkets in Hanoi Cao Bằng

6. Cattle value chain Collectors Small traders Slaughtery in Hanoi Whosale agents Shop sellers Production farmers Local slaughter Supermarkets Slaughter outside Hanoi Restaurant/hotel Local collectors Supermarketsị Hotel/restaurant Traders to the South Consumers 80% 10% 20% 5% 10% 70% 60% 40% 15% 10% 5% 70% 20% 10% Production & Consumption in Cao Bang Consumption outside Cao Bang

7. Bắc Kạn Lạng Sơn Bảo Lâm Hà Giang Chợ Nà Giàng China MAI ĐỘNG ĐÔNG ANH Thái Nguyên 40% of beef consumed in Hanoi came from Cao Bang, however 50% of them Imported from China 8/2007

8. Value chain studies including the beef value chain Set up work plans for improvement of institutions and policies enabling markets linkages Call for private sector investment to the value chain Develop trademark & markets for commodities Assist the poor farmers in techniques and credits for increased production Establish Common Interest Groups Activities under Developing Business With Rural Poor Project in Cao Bang Province

9. Establishment of CIGs Name of Commune Name of villageFeatures of the CIG Ha Thon Lũng Hoài 25 households of ethnic minorities, 80% from Hmong group, 20% from Nung group; 65% are poor households Each household has from 2 to 3 cattles Ràng Khoen25 households from Hmong group 60 % are poor, each household has from 2 to 3 cattles Ma BaLũng Rản26 households, 100% are Hmong 63% are poor households, in average each household has 2.9 cattles Thin Tẳng27 households, 100% from Nung Each has 2 to 3 cattles; 64% are poor households

11. Planting forage for cattles

12. Linking CIGs with Markets Activi ty Time & Venue ObjectiveResults First Works hop 07/09/07 Cao Bang Linking CIGs with Quality Distribution Networks More than 40 participants including traders from Hanoi. BRDP projects objectives were informed to traders Secon d 31/03/08 Cao Bang Introduction of high quality of Cao Bang beef to media and large consumers such as hotels and restaurants More than 50 participants attended Third22/05/08 Hanoi First marketing activity in Hanoi to enlarge awareness on Cao Bang cattles 30 participants including the Big C, Square Pho, Women’s Consumers Association in Hanoi, etc. Fourth25/04/09 Big C – Hanoi Come and Eat Event organized at the Big C Supermarket More than 100 people attended with many television and newspaper reporters

13. Come and Taste Beef at the Big C on 25 April 2009

14. Bulletin number 9 of Big C in May 2009

15. AT Big C

17. Implemented by: Ha Giang DPPR With consultation of CASR&D REPORT ON INVESTIGATION RESULTS OF SHAN TUYET TEA VALUE CHAIN IN HA GIANG

18. Status of Shan Tuyet Tea Value Chain in Ha Giang Production: Provincial level: In 2007, tea cultivated area was 15.064 ha; fresh tea leave productivity was 32,5 quintal/ha/year. In 2009, tea cultivated area was 17.332 ha. Tea leave productivity was 35,4 quintal/ha/year. Expected tea leave yield is 47.000 ton. Tea is planted in Vi Xuyen, Hoang Su Phi, Xin Man, Bac Quang, Quang Binh district…. Quang Binh district: Tea cultivated area is 1896,6 ha. Xuan Minh commune: Tea cultivated area is 375 ha. Processing: At present, Ha Giang has 1 joint-stock company, 12 enterprises, 23 co-operatives and nearly 536 households trading and processing tea. Consumer markets are: China, India, England, Russia, and domestic markets

19. Shan Tea

20. Tea Production

21. Geographical location of agents Notes:Processing area: Purchasing unit: Processing unit:

22. Diagram of Ha Giang Shan Tuyet Tea Value Chain : Fresh tea : Semi-finished tea : Processed tea Notes 80% 20% 14% 73% 13% 20% 75% 25% 50% 30% 20%95% 5% Input Households cultivating tea Small purchasing unit Intermediary purchasing unit Big purchasing unit Small processing unit Processing company Export Domestic Consumption

23. Participatory of the poor in the value chain. Specific input Product ion Purcha se Process Consu mption Not participate- Planting, taking care, harvest - Labour - Loading and unloading - Packaging - Transport - Gathering tea - Hiring labour - A little - Loading and unloading  The poor mainly participate in production process (reaching 100% of households)  without pre-processing and poor harvesting techniques  Low income

24. Training on harvesting techniques to Tea CIG members

25. Tea Mini Pre-Processing Machine

26. Project: Build up tea hatcheries