1. Eight Elements of Design
WATKINS

2. Elements of Design - Line
Sense of direction and movement
Relates structure to environment
Curved lines soften appearance
Horizontal lines minimize height & maximize width
Vertical lines create illusion of height & strength
Diagonal lines add sense of transition

3. Elements of Design - Form
Rectangles, squares, circles, ovals, ellipses
Dictate function
Accent specific features

4. Elements of Design - Color
Distinguishes between exterior material & accent shapes
Hue: typically considered the color
Value: darkening or lightening of hue
Intensity: brightness of a color

5. Elements of Design - Texture
Roughness or smoothness of a surface
Rough surfaces
Feeling of strength & security
Smooth surfaces
Reflects light & seems brighter
Illusion of increased height

6. Elements of Design - Rhythm
Repetitive element leads the eye through design
Created with gradual change
Materials
Shape
Color

7. Elements of Design - Balance
Relationship between areas of structure and an imaginary center line
Formal balance is symmetrical
Informal balance is non symmetrical

8. Elements of Design – Proportion
Relates to size & balance
Affects relationship between structure and environment
Exterior and interior considerations

9. Elements of Design - Unity
Relates to rhythm, balance, proportion
Ties structure together with common design
“Tacked on” features should be avoided