1. Introduction to E-commerce
Lecture 1
E-commerce overview
E-commerce COM380

2. Introduction to E-commerce
Objectives
By the end of the lecture students should:
Appreciate the contents of this part of the module.
Understand the meaning and scope of E-commerce
Appreciate the reasons for adopting E-commerce
Appreciate the challenges to an organisation
E-commerce COM380

3. Introduction to E-commerce
What is E-commerce?
Why could it be important to business?
E-commerce COM380

4. Introduction to E-commerce
E-commerce to E-business
Broad Definition
All electronically mediated transactions between and organisation and any third party.
E-commerce COM380

5. Introduction to E-commerce
E-commerce to E-business
Communication Perspective
Business Perspective
Service Perspective
On-line Perspective
E-commerce COM380

6. Introduction to E-commerce
Definitions
...the sharing of business information, maintaining business relationships and conducting business transactions by means of telecommunications networks.
Zwass (1998)
E-commerce COM380

7. Introduction to E-commerce
Definitions
E-commerce is the exchange of information across electronic networks, at any stage in the supply chain, whether within an organisation, between business and consumers, or between the public and private sector, whether paid or unpaid.
1999
E-commerce COM380

8. Introduction to E-commerce
E-commerce activities
Buy-side e-commerce
Sell-side e-commerce e-commerce
Supply chain management
Internal and External value chain
E-commerce COM380

9. Introduction to E-commerce
E-commerce and E-business Relationship EB
EC = EB EC EC EB a c b
E-commerce COM380

10. Introduction to E-commerce
On-line in the U.K.
November million %
June million %
September million %
E-commerce COM380

11. Introduction to E-commerce
E-commerce fundamentals
Environment
Marketplace
Business models
E-commerce COM380

12. Introduction to E-commerce
E-business infrastructure
Internet/Intranet/Extranet
Standards
Managing e-business infrastructure
E-commerce COM380

13. Introduction to E-commerce
E-business infrastructure
Zwass (1998) has three main levels:
1. Infrastructure
2. Services
3. Products and services
E-commerce COM380

14. Introduction to E-commerce
E-business infrastructure
Kampas (2000) has five main levels:
1. Storage/physical
2. Processing
3. Infrastructure
4. Application/content
5. Intelligence
E-commerce COM380

15. Introduction to E-commerce
E-environment
Social factors
Legal factors
Economic and competitive factors
Political factors
Technology
E-commerce COM380

16. Introduction to E-commerce
E-business strategy
Situation analysis
Strategic objectives
Implementation
E-commerce COM380

17. Introduction to E-commerce
Supply chain management
Options
Using information systems
Alternative perspective using info systems
E-commerce COM380

18. Introduction to E-commerce
E-procurement
Drivers
Risks and impacts
Implementation
Automated E-purchasing
E-commerce COM380

19. Introduction to E-commerce
E-marketing
Planning and situation analysis
Objective setting
Strategy and tactics
Action control
E-commerce COM380

20. Introduction to E-commerce
E-crm
Acquisition
Retention
Service quality
Customer extension
Technological solutions of crm
E-commerce COM380

21. Introduction to E-commerce
Change management
Perspectives on e-business change
Planning change
HR requirements
E-commerce COM380

22. Introduction to E-commerce
Change management
Revising organisational structures
Managing the human dimension of change
Risk management
E-commerce COM380

23. Introduction to E-commerce
Analysis and design
Analysis for e-business
Process modelling
Data modelling
Design for e-business
E-commerce COM380

24. Introduction to E-commerce
Implementation and maintenance
Alternatives for acquiring e-business systems
Testing
Changeover
Content management and maintenance
E-commerce COM380

25. Introduction to E-commerce
Assessment
One assignment
Exam
E-commerce COM380

26. Introduction to E-commerce
Objectives
Appreciate the contents of this part of the module.
Understand the meaning and scope of E-commerce
Appreciate the reasons for adopting E-commerce
Appreciate the challenges to an organisation
E-commerce COM380