1. Outreach and Communication: Challenges in T 2 Tara Weaver-Missick Marketing and Information Specialist USDA-ARS Office of Technology Transfer

2. Overview  ARS – Up Close and Personal  Managing Information  Marketing with Changing Priorities  Branding The Organization  Marketing Tips

3. ARS – Up Close and Personal 3000 Research projects 2100 Research scientists 142 invention disclosures 81 patent applications 50 Patents issued

5. Challenges of Managing Information Massive amounts of information Diversified portfolio Finding the right companies Researching the IP Limited resources – people and money

6. Tech Alerts Animal Production Technologies –Aquaculture–Cattle –Poultry–Swine –Other Animals Crop Production Technologies Food, Safety and Nutrition Biobased Technologies Natural Resources Technologies Biotechnology Technologies

8. Challenges of Marketing with Changing Priorities Executive Branch Congress USDA ARS Areas/Field Scientists Marketing Priorities

9. Challenges of Marketing with Changing Priorities Nutrition & Obesity Food Safety Animal Diseases Plant Diseases

10. Challenges of Branding The Organization Agency identity v. Department identity Credibility Message consistency Communication

11. Tara’s Tips on Marketing Know your market Determine their “pain” Value proposition Build a long-term relationship Use all your tools

12. Be current Think like private industry Be persistent Be realistic Tara’s Tips on Marketing

13. Tara Weaver-Missick Marketing and Information Specialist USDA-ARS Office of Technology Transfer 5601 Sunnyside Avenue, Rm. 4-1178 Beltsville, MD 20705 Phone: 301-504-6965 Fax: 301-504-5060 E-mail: twm@ars.uda.gov Web: http://www.ars.usda.gov