1. Social Media Innovation Storyboard Wanda Ardoin-Bailey Diffusion and Integration of Educational Technology (EDUC - 7101 - 1) September 29, 2010

2. Innovation-Decision Process Needs/Problems Research Development Commercialization Diffusion and Adoption Consequences

3. Needs/Problems Created Innovation Social Problem

4. Research Technology Basic research Applied research Serendipity Lead Users

5. Development The role of Uncertainty in R&D The Social Construction of Technology Skunkworks

6. Commercialization Production Manufacturing Packaging Marketing Distribution

7. 1960s and 1970s

9. 1980s

11. 1990s

13. 2000s

16. 1990s

18. 2000s

22. S Curve