1. SO, WHAT EXACTLY IS MUMBAI?

3. REALLY??! ?!!

4. THE QUESTION LEAD US TO A NEW DESTINATION…

5. MUMBAIPEDIA

6. LOOKS BEYOND THE SUPERFICIAL CLICHED MUMBAI LOOKS AT IT THROUGH THE EYES OF A MUMBAIKAR CAPTURES THE NUANCES THE WORLD NEVER NOTICED BEFORE

11. MUMBAIKARS SHOW LOVE! 643 Likes 73 Followers A few interesting blog mentions

14. MUMBAIPEDIA WHAT NEXT?

15. MUMBAIPEDIA HOW CAN IT BE MORE THAN JUST A SERIES OF HOARDINGS?

16. MUMBAIPEDIA HOW CAN WE TAKE IT TO THE NEXT LEVEL?

17. MUMBAIPEDIA WE MUST TURN THESE HOARDINGS INTO A MOMENT OF TRUTH FOR OUR TG

18. MUMBAIPEDIA FIRSTLY, WHO ARE WE TALKING TO?

19. MUMBAIPEDIA  Mumbaikars on the move who don’t know their city inside out  Tourists who are clueless about what Mumbai is all about

20. MUMBAIPEDIA SO WHAT’S THE ONE THING THAT IS COMMON TO BOTH?

21. MUMBAIPEDIA THE SMART PHONE - 27 Million users in Urban India - 9% of phone users in urban India. -22 Million users access Social Networks on their smart phones - 16 Million access videos - Highest age group of smart phone users is 18-24

23. MUMBAIPEDIA AND THE BIG ENGAGEMEN T IDEA IS…

24. THE MUMBAIPEDIA APP BOW WOW!!!

26. THE MUMBAIPEDIA APP Savor the nuances of Mumbai THE A TO Z of EVERYTHING “OH SO MUMBAI” Put the A- Z of Mumbai on a Map Learn the local Mumbaiy ya Languag e Contribute to Mumbaiped ia

27. THE MUMBAIPEDIA APP The Mumbaipedia App is divided into 4 parts MUMBAI LENS MUMBAI COMPASS MUMBAI LINGO CONTESTS

28. THE MUMBAIPEDIA APP The Mumbaipedia App is divided into 4 parts MUMBAI LENS Mumbai Lens captures the fun definitions included in the Mumbaipedia in the form of videos Every letter, from A to Z has a series of videos Starting with 26 videos, we can keep updating it as we go Users can even contribute content which we can moderate, edit and put up on Mumbaipedia

30. 1,36,616 views @ Youtube

31. 6,37,018 views @ Youtube

35. Initial content for the Mumbai Lens will be uploaded – 26 videos – One for each alphabet, will be shot and uploaded on the APP Once the APP is launched a user will be able to add their take on the word in the form of - Video, Audio, Picture For example – Anda Burji for which we have made the video, the user can later add their take on it Video’s will be uploaded by users to webserver, post moderation the approved edited videos will be hosted on YouTube channel. FUNCTIONING OF THE MUMBAI LENS

36. THE MUMBAIPEDIA APP MUMBAI COMPASS Mumbai Compass is a map that can help you track all the coolest things in Mumbai It is segregated into 5 sections FOOD SHOPPING SIGHTS BOLLYWOOD ENTERTAINMENT

37. THE MUMBAIPEDIA APP MUMBAI COMPASS When the user clicks on say, the Food tab, tags appear on the map of Mumbai These tags will include food stalls and restaurants usually skipped by other sites The user will also be able to tag his favorites The same will extend to shopping where women can tag a great new shop they’ve discovered or for Bollywood where one can tag the homes of stars, Goregaon Film City, etc

39. Mumbai Compass will be divided into 5 sections On each section – handpicked content will be uploaded – Food – 200 tags, Shopping – 100 tags, Sights – 50 tags, Entertainment – 50 tags, Bollywood – 50 tags Once the APP is launched a user will be able to add their tags – favorites also Tags be monitored - Integrate Four Square API, which will allow us to monitor and make changes in the tags created by users FUNCTIONING OF THE MUMBAI COMPASS

40. THE MUMBAIPEDIA APP MUMBAI LINGO 25 most used, most entertaining Mumbaiyya Lingo will be listed with a Voice sample Really helpful to tourists who can communicate with the locals by just pressing a button

42. THE MUMBAIPEDIA APP STEP I Create the App Create 26+ Videos for the Mumbai Lens Section Research & Tag our Favorite Places in Mumbai Record Lingo

43. THE MUMBAIPEDIA APP STEP 2 POPULARISE THE APP

52. THE MUMBAIPEDIA APP STEP 3 Simultaneously, drive Content Generation via Youtube, Twitter, Facebook, Instagram

53. MUMBAIPEDIA FACEBOOK PAGE A foreigner hits Mumbai. He doesn’t know a thing about Mumbai. We ask Mumbaikars to help him out with their knowledge. -Where can he eat Mumbai Street Food -Where can he buy leather shoes -Where can he buy his girl friend cool clothes for cheap -Where can he see Shahrukh Khan

54. MUMBAIPEDIA FACEBOOK PAGE Quirky Quotes, Videos, Photos will be uploaded on the page which will be continuously monitored

56. MUMBAIPEDIA TWITTER PAGE MUMBAI LENS # Chokra #Sabunlagana #Videocoach #Khotachiwadi #Townie MUMBAI COMPASS #Gujjufood #Bagsinbandra #Gypsyclothes #Bollywoodsouvenirs #Hiphopparties MUMBAI LINGO # Chirkut #Waatlagaoonga #Phataka

58. MUMBAIPEDIA YOUTUBE CHANNEL Contests where users need to shoot and upload videos on given words These words will explore the various facets of Mumbai Eg. Playgrounds, Phool market, etc

60. HOW DOES OMKAR BENEFIT? OMKAR = MUMBAIPEDIA= MUMBAI We Own Mumbai APPS ARE COOL We become the first builder to host an app. We become a cool builder 24X7 WITH OUR TG And also with those who will one day become our target audience LOTS & LOTS OF SOCIAL MEDIA CHATTER Word of mouth spreads & how!

61. MUMBAIPEDIA BECOMES A SUPERHIT!! THANKS A MILLION!!!