1. Assignment #2 Kevin S. Deysenroth Systems Analysis FEMBA 8A

2. Selection from “9 Strategies of building online communities” “Define and articulate your PURPOSE Communities come to life when they fulfill an ongoing need in people's lives.” –NAPSTER - has effectively built a community that brings something to everyone that they enjoy, “MUSIC”. Through a server and not knowing each other computers are able to share songs at no cost and at the users discretion.

3. Selection from “9 Strategies of building online communities” “Build flexible, extensible gathering PLACES Wherever people gather together for a shared purpose, and start talking amongst themselves, a community can begin take root” –And they have built a solid community although the recording industry and performers hate them.

4. Selection from “9 Strategies of building online communities” “Create meaningful and evolving member PROFILES You can get to know your members - and help them get to know each other - by developing robust, evolving and up-to-date member profiles.” –Through the sign up process NAPSTER is able to get to know their members and cater more to their interests and desires.

5. Selection from “9 Strategies of building online communities” “Encourage appropriate ETIQUETTE” –NAPSTER has down this both internally and externally although there are many that are against them and think that NAPSTER is jeopardizing the recording industries future.

6. Top Level Business Proposition Goals –Being able to share music between users for FREE People –45 employees and actively growing –NAPSTER users decide what content to make available to others using the browser

7. Top Level Business Proposition Strategies –to stay alive against recording industry Process –Person to Person file sharing (media files) –IM (Instant Message) –Chat Product –Sharing of files in MP3 format for others members enjoyment, @ same

8. Top Level Business Proposition Technology –using their servers to connect other file sharing users