1. Education Area Profiling Kadhem Jallab TWRI Policy and Research October 2012

2. TWRI: was the sub-regional Research unit worked on behalf of the Cities of Newcastle Upon Tyne and Sunderland and the Metropolitan Boroughs of Gateshead, North and South Tyneside. Produced 2001 Census Fact Cards and also Developed Area Profiling System Fact Card or Area Profile? Area Profiling

3. Hard Copy/PDF or Interactive/Map 2001 Census, we did all of the above. –Lots of work, but we had resources! –For 2011 still lots of work, but fewer resources! –All of the above have users/uses… Area Profiling

4. What Data? A Data Warehouse? - data cleansing and management - To make data available in consistent way - Data security and currency - To support various Policy Work Area Profiling

5. datasets for all LAs and some other Geographies: –2001 Census Data –Demographics –Economic –Crime, Fire, Ambulance, Probation... –Social (including Index of Deprivation) –Health What Data? Area Profiling

6. What Geographies ? -Regional?? -LEP -Districts -Wards -Output Areas -Super OAs -Special geographies Area Profiling

7. OTHER GEOGRAPHICAL UNITS Individual communities Neighbourhoods Pre-set areas used by Councils Police Beats Neighbourhood Renewal Areas Area Profiling

8. What USERS ? Education Social Services Regeneration Planning Housing Environmental/Neighbourhood Services Community safety Area Profiling

9. What USES OF AP Performance Monitoring Policy Development Service Planning Targets Bidding Applications Bench Marking Information Sharing Area Profiling

10. OTHER USES Informing locality planning For reference Answering specific area data queries External funding Extract of data for proof of concept Needs Assessment Area Profiling

11. What PROFILE(S) ? Economic Education Crime Housing Social +++ Area Profiling

12. Census Topic Reports? Car Ownership Economic Activity and Employment Ethnicity & Religion Housing Migration Residents and their Jobs Skills Area Profiling

13. Map based system Web-based to reach large number of users Ability to personalise content securely for different user types custom tables and summary profiles with local, regional & national comparisons for one or more selected areas Area Profiling

14. Selection by various methods inc. maps direct access to raw data visualisation of spatial patterns and hot spots explore multiple scenarios Map based system/Benefits Area Profiling

15. Stages in Creating a Census Fact Card Create a Word mail merge template The data is “poured” in from an Excel spread sheet with variable names matching that in the Word mail merge template Area Profiling

17. With the template created and the Excel data ready, the two are mail merged in Word. cross-checked to ensure the right data is placed with right data description. the resultant fact cards can be published as individual word or PDF documents on your website. Custom areas can be created by summing OA data & then adding this data to the Excel data source. Area Profiling

18. Each row in the spreadsheet becomes one fact card for each area. Area Profiling

19. Plan and Prioritise Involve Partners Area Profiling

20. Web Site: www.twri.org.uk E-mail: twri@twri.org.uk