1. Nonprofit Facebook 411 The fastest growing segment on Facebook: 55-65 year old women

2. Pages – The 411 Public Profile for Organizations Pages have “fans” instead of “friends” Pages have walls (with ears!) Pages have admins Page admins can promote their pages using Facebook Ads Page admins have access to Insights statistics about usage

4. Pages Messaging Administrators can message an unlimited number of fans, however those messages are sent as “updates” Fans can find by visiting their home page and clicking an “update” button or they view in their newsfeed Updates can include attachments like photos, links, or videos Can target to a subset of Page fans based on location, gender and age New fans can view an archive of all updates sent