1. September 2007, Bled1

2. 2 tradition + brand name + know-how + quality + European Origin = EUROPEAN EXCELLENCE

3. September 2007, Bled3 - safe working conditions - environmentally friendly production - job security for employees - highly trained staff - R&D (sound research costs, design, patented construction…) - adherence to EU legislation The benefits of producing Musical Instruments in Europe

4. September 2007, Bled4 1. Final customers - players 2. Distributors, dealers, retailers Who is reached

5. September 2007, Bled5 EEX quarantees - long term investment - lifetime quarantee - minimum service costs - environmentally friendly product - production process under EU legislation supervision - protection against forgery 1. Final customers

6. September 2007, Bled6 2. Distributors, dealers Results of a survey carried out in the EU (November 2005) a) 100% want to sell EEX labeled products b) 82.7% believe that the final customer will appreciate the trademark EEX c) 87% believe that the trademark EEX will increase their margin (price, selling power...)

7. September 2007, Bled7 Became public at the European confederation of manufactures and retailers of musical instruments (CAFIM) meeting, 16 th September 2005 in Paris The trade mark EUROPEAN EXCELLENCE

8. September 2007, Bled8 1.the producer must prove the product is made in the EU (partial and final assembling) 2.the producer must authenticate that 61% of the final product (parts or materials) originated in the EU 3.payment of administrative charges 4. membership to the national and supranational associations in Europe representing the interests of manufacturers or distributors of European musical instruments and appurtenant accessories. Conditions of certification process EEX 1001 : 2006

9. September 2007, Bled9 Certification Authority = Consortium EEX (some members of CAFIM) Approval Authority = CAFIM Certification process EEX 1001 : 2006

10. September 2007, Bled10 Certificate The Consortium EEX and CAFIM declare that the company XY has satisfied the conditions of European Excellence according to EEX 1001 : 2006 and its product can be labelad with the EU country of origin

11. September 2007, Bled11 Originality. Cultural heritage. An instrument with European sound. Experience. Emotion. Quality. see the page www.european-excellence.eu or www.european-excellence.com to check your instruments! What does your customer pay for?

12. September 2007, Bled12 EUROPEAN EXCELLENCE TM JUST PERFECT

13. September 2007, Bled13 In future, the certification should be based more on quality standards and shared values rather than production origin. European Excellence should stand for more than just physical origin of the instruments - Branding principles - Fair-employment (equal opportunities) standards - Commitment to high knowledge standards - Respect to European heritage EEX project – possible Outlook.

14. September 2007, Bled14 AMATI-Denak JA MUSIC PETROF STRUNAL WENZEL MEINL Zdenek Koutny, Akordeon servis (Delicia) nearly 100 000 instruments (certificated and delivered to the customer) since January 2007 The Members of EEX Club

15. September 2007, Bled15 We do not have to do anything, survival is not compulsory. W. Edwards Deming