1. Examples of power point presentation

2. HISTORY OF TOURISM Roman Spa Roman roads Brighton Seaside Resort
Thomas Cook, first publicly advertised train excursion
German company Deutsche Lufthansa

3. Defining Tourists (a visitor for at least 24 hours for leisure/holiday, business & professional reasons)
Tourists are divided into following categories:
Domestic (holidays in own country)
International or Outbound (holidays in other countries)
Inbound (those who travel from own country to another country)

5. Basic concepts of destinations
You must know all the relevant facts about a destination.
- Concentrate on features that affect travel & tourism
You must know what kind of traveller favours a destination.
- Each destination attracts its own type of visitor; matching destinations with traveller type is key to a efficient & profitable sale.
- Separate into leisure or business travel.
You must know the individual client you are serving.
- Identify the type of client when he comes to you for advice

6. You must be ready to answer a person’s misgivings.
Qualify, asking open-ended questions (probing), listen carefully.
Determine the basics (dates, budget, names etc).
Match their needs with your recommendations.
Most travellers don’t know exactly what they want/where to go.
When recommending a destination, describe how it satisfies the persons wishes/needs.
You must be ready to answer a person’s misgivings.
Provide sales building responses (counter with an appropriate valid response)
You must search for enhance opportunities.
- Up selling, cross selling & follow up.

7. To be a travel professional, you must know your geography !

8. Maps
Land forms
Winds
Storms
Human Geography

9. SALES MANAGEMENT 8 Sectors of the tourism industry
Examples of each sector
The importance of sales in each sector
Sales process – 12 steps
Creating the interest and excitement of the tourist so that they will want to experience the destination

10. International Destinations

11. Glacier Bay
Inside Passage Cruise

12. SUSTAINABLE TOURISM DEVELOPMENT
Module Outcomes
Have an overview of tourism, development & destination competitiveness in South Africa
Be able to examine destination management within the tourism industry in South Africa
Show knowledge of global travel patterns & trends in the tourism industry
Evaluate the destination market position within the tourism in South Africa tourism

13. Unit 1 : Tourism, Development & Destination Competitiveness Objectives
Understanding tourism, development & destination competitiveness with the SA tourism industry
Sustainable tourism development in SA
Key elements of a conceptual model of destination competitiveness
(page 10 of manual – key concepts)

14. Primary concepts Tourism Destination Development Sustainability
Competitiveness

15. KEY TERMS Tourism Tourism destination Development
Sustainable development
Millennium development goals
Sustainable tourism
Triple bottom line
Responsible tourism
Competitiveness
Destination competitiveness

16. MDG Eradicate extreme hunger & poverty = halve proportion of people living on less than $1 per day = achieve full & productive employment & decent work = halve the proportion of people who suffer from hunger
MDG 2 - Achieve universal primary education
Ensure that all children are able to complete primary education
MDG3 – Promote gender equality & empower women
= Equal girls’ enrolment in primary schools
= Women’s share of paid employment
= Equal representation of women in national parliaments
MDG 4 - Reduce child mortality
= cut the under 5 death rate by two thirds
= measles immunisation

17. MDG 5 – Improve maternal health
= reduce the maternal mortality rate by three-quarters
= achieve by 2010 universal access to reproductive health
MDG 6 – Combat HIV/Aids, malaria & other disease
= halt by 2015 & beginning to reverse HIV/Aids
= achieve by 2010 universal access to HIV/Aids treatments
= halt by 2015 & reverse the incidence of malaria & other diseases
MDG 7 – Ensure environmental sustainability
= integrate the principles of sustainable development into country policies
programmes & reverse the loss of environmental resources
= halve the proportion of people without sustainable access to safe
drinking water & sanitation
= by 2020 achieve a significant improvement in the lives of slum dwellers
MDG 8 – Develop a global partnership for development
= develop further an open, rule based, predictable, non-discriminatory
trading & financial system
= address the special needs of the least developed countries