1. Sport England CSAF funding Bedwell Gets Active July 2014-June 2017 Louise Gallagher Wednesday 9 th July 2014

2. Overview Background to the funding Demographics The project Partners Implementation How can clubs get involved? Questions

3. Community Sport Activation Fund is a £47.5 million Lottery funding programme provide grassroots activity at a very local level. Projects can apply for £50,000 - £250,000 for community projects Round 3 Sport England relaxed the requirement for partnership funding for projects which will directly benefit the most deprived communities in England based on the English Indices of Deprivation (IMD).If the substantial majority (80% or more) of the targeted participants for your project live in local authority ward areas with an IMD score of 25 or higher then an application could be made without partnership funding. Background

4. Demographics In 2012/13 (APS7) 22.1% of those aged 16+ in Stevenage participated in sport 3 times per week,below the Hertfordshire average of 26.14% but higher than the National average of 17.4%. This is the key performance indicator for Sports Development in Stevenage. Only 32% of the adult population of Stevenage participate in 1x30mins of sport per week, the lowest in Hertfordshire and significantly lower than the Hertfordshire average of 39.8%. This is also lower than the National Average of 35.7%. At present 38% residents of Stevenage were involved in a local community club or society (Sept 2012) with approximately 40% carrying out some kind of voluntary work within a month.

5. Bedwell

6. Age of Residents Census 2011 Age profile comparison of Bedwell against the Town and 2001 Census Results.

7. Age of Residents Key age groups Children: 0-15 years Young Adults: 16-24 Years General Adult Population: 25-64 Years Older People: 65+ Years Bedwell has a larger proportion of Children, Young Adults and Older People than the town on average, but a smaller proportion of General Adults. Change in proportion of Key Age Group populations between Census 2001 and Census 2011 The proportions of Children and Older people have decreased in Bedwell. However the number of Children has increased slightly. The population and proportions of Young Adults and General Adults have increased significantly in Bedwell. Note: Percentages may not always add up due to rounding Population by Age – Change in Numbers Population by Age – Census 2011 Proportions Bedwell20012011Change 0-1523.0%21.9%-1.0% 16-249.3%12.7%+3.4% 25-6448.4%50.6%+2.2% 65+19.3%14.7%-4.6% Bedwell20012011Change 0-1515021538+36 16-24611891+280 25-6431683553+385 65+12631033-230 Age GroupBedwellStevenage 0-1521.9%20.4% 16-2412.7%11.8% 25-6450.6%53.7% 65+14.7%14.1%

8. Sex of Residents Bedwell has a higher proportion of females and a lower proportion of males than the town as a whole. The proportion of females in Bedwell decreased by 1.6% between the 2001 and 2011 Census. Comparatively the proportion of females across the town decreased by 0.3% in this period. Change in Population by Sex BedwellMaleFemale 2001 Census31133431 2011 Census34503565 Change+337+134

9. Ethnic Origin of Residents Proportion of non White British residents has increased in Bedwell between the 2001 and 2011 Census. The rate of change is higher than the average for the town.

10. Market Segmentation

11. The Project Taking into account the key statistics and demographic information it was established that the key demographics found in this area were Kev Paula Elsie and Arnold Youth was also identified as key as well.

12. Partners Child UK Stevenage Sporting Futures Team Marriotts Sport Centre Stevenage Leisure Limited Bedwell Childrens Centre Sport Stevenage

13. Implementation Some elements partner lead – SLA’s Centrally branded Consideration for activities which work – listening to participants/feedback throughout – sustainability Incentives Wide range of partners – more can be added Types of projects

14. Projects Youth Park and neighbourhood based activities Families Mum and child/daughter activities Dad and child activities Parents activities O50 Male activities Younger O50’s activities – what and when?

15. Costs Year 1Year 2Year 3Total Expenditure£87,628£87,268£76,308£251,204 Partner Funding £10,120£9090£11,490£30,700 Total Requested from Sport England £77,508£78,178£64,818£220,504

16. Challenges Involvement from partners in the key areas Delivering the right session for the right demographic Attracting the participants Marketing to the key areas/key demographics Sustainability!!!!

17. ANY QUESTIONS? louise.gallagher@stevenage.gov.uk