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May’14 Etisalat Video Store. Video Store_Revenue – May’14 MonthSub_RevRen_RevTotal Rev % Growth Jan'14941,90,0971,90,191 94% Feb'14872,58,7582,58,845.

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Presentation on theme: "May’14 Etisalat Video Store. Video Store_Revenue – May’14 MonthSub_RevRen_RevTotal Rev % Growth Jan'14941,90,0971,90,191 94% Feb'14872,58,7582,58,845."— Presentation transcript:

1 May’14 Etisalat Video Store

2 Video Store_Revenue – May’14 MonthSub_RevRen_RevTotal Rev % Growth Jan'14941,90,0971,90,191 94% Feb'14872,58,7582,58,845 36% Mar'141523,68,9603,69,112 43% Apr'1428215,27,2525,30,073 44% May'141675,71,5025,71,669 8%

3 Visitors Trend – May’14 Month Unique Visitors Total Sub RequestAdd-onsChurn Total video views Mar'1411,89219,35319,1301,7614,534 Apr'149,50317,89016,3004,8234,099 May'1410,6849,4579,2112,0066,301 Total32,07946,70044,6418,59014,934

4 12/7/2015 4 Top 10 categories contributes 91% of the total downloads Out of top 10 sub categories 49% is of Arabic Content Content_Category/Sub Category – May’14 Sub CategoriesVVS Nancy Ajram Hits698 International Pop Hits531 Katrina Kaif Special289 Nawal El Zoghby Songs282 Arabic Top 20249 Top 5 CategoryDownloads Arabic Music2112 Bollywood World1073 International Music682 Bollywood Movies355 World Music285

5 Top 20 Content Consumed – May’14 12/7/2015 5 Sr.NoTitleCategoryDownloads 1Jennifer Lopez featuring LL Cool J - All I HaveInternational Music111 2Britney Spears - Born To Make You HappyInternational Music89 3Nancy Ajram - Ya KetharArabic Music88 4Jennifer Lopez - Baby I Love U !International Music85 5Britney Spears - (You Drive Me) CrazyInternational Music69 6Nancy Ajram - Meen Dah Elly NseikArabic Music68 7Nancy Ajram - Sheikh El ShababArabic Music64 8ETT - MashallahBollywood Movies63 9Nancy Ajram - MogabahArabic Music61 10Ek Tha Tiger - LaapataBollywood Movies58 11Nancy Ajram - Mashy HaddyArabic Music54 12ETT - Saaiyara SongBollywood Movies53 13Britney Spears - Oops!...I Did It AgainInternational Music52 14New York - Hai JunoonBollywood Movies48 15Nancy Ajram - Wahshany Ya MasrArabic Music43 16Nancy Ajram - Eftah Albak - LiveArabic Music43 17Jennifer Lopez featuring Fat Joe and Big Pun - Feelin So GoodInternational Music42 18Nancy Ajram - Ya TabtabArabic Music40 19Dhoom 3 - Tu Hi JunoonBollywood Movies37 20MJ - They Don't Care About UsKing Of Pop - MJ37

6 12/7/2015 6 Top 20 Devicewise – Downloads – May’14 Nokia contributes the major 80% of the downloads. Below is the overall breakup of handset wise % contribution. MonthNokiaOthersSamsungBlackberryIPHONE Mar'1481%7%5% 2% Apr'1476%11%6%3%4% May'1480%9%6%2%3%

7 Football World Cup 2014 - Content We are pleased to inform you that we are getting the following video content for the FIFA World Cup 2014. We have few sample videos which you can download from the below link. http://we.tl/jIAF8ATCZM http://we.tl/jIAF8ATCZM This content will be live on the portal from 11 th June onwards. 12/7/2015 7

8 Roadmap – Jun’14 Football World Cup content to be promoted throughout the month to increase consumption & acquisition. 3 Day FREE trial on AED 2 to be promoted on Bulk SMS to achieve better ARPU. Ad-Campaign promotions to be done aggressively to acquire new users this month. Tagalog content - Contract to be signed with couple of new partners & content expected to arrive by 3 rd week of June. 12/7/2015 8

9 Thank You 9 12/7/2015


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