1. The Business Value of High Performance Applications E-Business Suite on Exadata and Exalogic

2. Topics Common Platform Challenges Engineered Systems from Oracle
E-Business Suite on Oracle Exadata and Exalogic
E-Business Suite on Exa* Customer Examples
© 2011 Oracle Corporation

3. Common Platform Challenges What E-Business Suite Customers are Saying
Business Velocity
“We need to provision apps and services much more quickly and predictably. We also lack the time and resources to upgrade or tweak existing apps.
This is affecting our ability to compete.”
© 2011 Oracle Corporation

4. Common Platform Challenges What E-Business Suite Customers are Saying
Business Velocity
Performance
“We need consistent, excellent application performance under widely varied workloads.
Nothing ever seems fast enough for our users.”
© 2011 Oracle Corporation

5. Common Platform Challenges What E-Business Suite Customers are Saying
Business Velocity
Performance
Cost
“We buy more and more servers and storage yet still can’t get predictable response times.
Why can’t my hardware handle it when I implement new functionality?”
© 2011 Oracle Corporation

6. Common Platform Challenges What E-Business Suite Customers are Saying
Business Velocity
Performance
Cost
Risk
“We have too many moving parts! Our current infrastructure is overly complex and there are too many products and vendors to manage.
Too much can go wrong.”
© 2011 Oracle Corporation

7. Common Platform Challenges What E-Business Suite Customers are Saying
Business Velocity
Performance
Cost
Risk
Scalability
“We need to scale quickly and easily to meet seasonal and on-demand spikes while also scaling for ongoing business growth
We need IT in lock-step with our business cycles.”
© 2011 Oracle Corporation

8. Enterprise IT is Forced to Evolve
IT Complexity
Cripples competitiveness
Makes business slow to respond
Reduces time to market
Poor Utilization
Keeps IT spend artificially high
Provides false safety net for Apps
Redundant Tools & Practices
Quality of service suffers
Key business processes put at risk
© 2011 Oracle Corporation

9. Isn’t there a better way?
Build-It-Yourself Platforms Does This Really Enhance Your Core Business?
In-house system:
Design, Develop
Test, Document
Procure, Deploy
Operate, Maintain
Isn’t there a better way?
© 2011 Oracle Corporation

10. Oracle Engineered Systems Designed and Optimized for High Performance Applications
Breakthrough performance
Streamlined management
Predictable, optimized elasticity
Orchestrated change control and patching
For today and the future:
Reference Platform for Oracle Fusion Applications
© 2011 Oracle Corporation

11. Engineered Systems Improve Time to Market DIY Integration Has Become Too Cumbersome and Costly
Servers
Memory
Storage
Network
DIY Integration
Engineered Systems
Hundreds of components
Single, optimized platform
10’s of servers
2 servers
Months to deploy
2 weeks to deploy
Costly to integrate and test
Pre-integrated, pre-tested
Unpredictable product lifecycles
Oracle’s strategic development platform
© 2011 Oracle Corporation

12. Reference platform for Oracle Fusion Applications
Oracle Exadata and Exalogic Engineered to Work Together
Vertically integrated Engineered Systems
Exadata Database Machine
Optimized for All DB Loads
Transactions
Batch processing
Business Intelligence
High Performance Design
Smart storage
5 TB flash!
Exalogic Elastic Cloud
Scalable middleware platform
Designed to work with Exadata
High speed interconnect
I want to re-emphasize that the core theme of the show and our core strategy this year at Oracle is around complete, open integrated, hardware and software systems that are engineered to work together. They are going to deliver you a much better performance, much better reliability, security (because we own all of the elements of the stack) and we can innovate faster because we have engineers working on all of the layers of the stack at the same time. As a result, that means that you ultimately get much lower cost of running your systems. It’s faster to deploy, much easier to maintain, much better price performance than anything else in the industry for what you get. So this is an extremely exciting time I think at Oracle, and I hope that some of these products have piqued your curiosity. So thank you very much for time and attention.
Reference platform for
Oracle Fusion Applications
Exadata
Engineered for super fast Database performance
Exalogic
Engineered for super fast Apps & Middle tier performance
© 2011 Oracle Corporation 12 12 12 12 12

13. Vertical Integration Saves Time and Effort Streamlined Deployment, Reduced Cost and Risk
Traditional Approach
Oracle Exadata and Exalogic
Training & Roll-out
Define Metrics & Dashboards
Data Integration
Analysis and Design
Sizing and Configuration
Months or Years
Weeks or Months
© 2011 Oracle Corporation

14. High Performance Applications Platform Breakthrough Performance, Tighter Operations, Better Information
Average Performance For E-Business Suite *
6x faster
than data warehouse competitors
5x to 50x
faster
Optimized Private Cloud
Operating Cost Reduced 60%
Integrated System
Time to Deploy Reduced 95%
Oracle App Performance
3-5x Improvement
Exadata and Exalogic are a good fit for E-Business Suite….E-Business suite leverages capabilities in them to deliver superior performance. Expect 3-5x improvement in application performance
Important to note that you can co-locate on these machines, not just Oracle apps like Ebiz but also third party or custom apps.
From sogeti implementation. Mainly due to FlashCache
Exadata
Exalogic
Runs All Workloads: Applications, Data Warehouses, Middleware, Database
© 2011 Oracle Corporation

15. Faster OLTP Performance Faster Batch Processing
The Business Value of High Performance Get More Done, Less Business Disruption
Improved Customer Service
x improved response time+
Faster OLTP Performance
More Agile Supply Chain
Reduce planning cycles by up to 60%**
Faster Batch Processing
Lower IT Operations Costs
4x more transactions+
Higher Throughput
Poor performance impacts the business by disturbing it.
Faster OLTP performance – Exalogic/Exadata is showing (performance characterization pending) extreme OLTP performance, delivering more users per core than other systems. This is going to result in more productive users, as they can do more transactions per hour. Our internal testing shows x improvement here.
Faster batch processing – If a batch processes runs over, it can disrupt other things like order processing since they are often run on the same system. With EL/ED and Ebusiness suite, you will see faster batch processing. In a customer testing, we saw 60% reduction in ASCP planning cycles! More planning, more nimble supply chain. This was a key issue for Sogeti too.
Higher throughput – you can put 4x more transactions through an Exa* core vs comparable hardware.
Faster backup – With Sogeti, they reduced their time to back up by an astonishing amount. From 4hrs to 4 mins!
Reduced Regulatory Risk and Cost
Faster Backup
Reduced from 4 hours to 4 minutes*
* Results from Sogeti implementation of E-Business Suite on Exadata
** Internal testing for a customer on Exadata, with regards to ASCP
+ Results from internal testing
© 2011 Oracle Corporation

16. Extreme Scalability Dynamic Elasticity: from Single App to Private Cloud
Full Rack X2-2
Multi-Rack X2-2
Half Rack X2-2
Quarter Rack X2-2
Private Cloud
Deployment
Co-location
Deployment
Customer’s don't have to deploy a Full Rack, or only one rack
Field upgrade to go from Quarter Rack to Half Rack or from Half Rack to Full Rack
We have designed the networking so that you can scale to 8 Full Racks interconnected with no external switches.
You can scale to more racks with external InfiniBand switches, and can scale to 100’s of Full Racks
Even when we reach 100’s of racks, every process is equidistant from every other process
No performance degradation with additional nodes, even 100’s of racks
Built for elastic cloud, grid and scale-out
Large Scale EBS Deployment
Typical EBS Deployment
Seamless hardware upgrade
Predictable capacity
Unlimited headroom
Copyright © 2011 Oracle Corporation 16

17. Lower Costs E-Business Suite on Exadata and Exalogic
CAPEX
Scales to my budget
Less hardware, more performance
Predictable capacity avoids over-provisioning
Enables cloud and co-location, reducing hardware footprint
CFO
Optimizes my operations
Save on administration and support costs
E-Business Suite on Exadata and Exalogic is going to lower your costs both at purchase time, and also later on.
More efficient use of hardware. With E-Business Suite on El/ED, you are going to more efficiently leverage the HW being utilized, you are going to get more users per core and a faster response time.
You can co-locate e-business suite instances, reducing your HW footprint. Its common for ebiz customers to have multiple instances of Ebiz running – prod, prod test, dev, test, qa, DR, etc. You can move these instances onto one set of machines. Reducing your HW footprint. This could save money on HW, and licenses
You can save on Admin and Server mgmt costs – fewer servers, use of EM is going to drive down these costs
Tied to this, if you are using fewer cores for the same number of users – you are going to reduce floor and rack space, plus less energy.
Less floor and rack space, lower energy consumption
Drastically reduced integration costs
OPEX
CIO

18. Sogeti Improves Performance, Productivity
of Critical Business Systems
Sogeti “…consolidated OLTP applications and enhanced reporting, while improving productivity and reducing costs” with Oracle Exadata
CUSTOMER PERSPECTIVE
“As an IT consulting services provider, we know a successful project when we see one, and our migration to Oracle Exadata was a huge success. We have consolidated OLTP applications and enhanced reporting, while improving productivity and reducing costs.”
Manohar Reddy, Sr. Manager of Applications
COMPANY OVERVIEW
A leading provider of IT consulting services, with local branches in 25 cities across the United States
Industry: Professional Services
Employees: 1,900
Revenue: US$2 billion
CHALLENGES/OPPORTUNITIES
Support growth with scalable, cost-effective business systems
Improve performance of company’s OLTP applications
Move from a batch-reporting to a real-time reporting model to better meet the needs of its clients
Reduce time for customizing code and optimizing queries
Consolidate multiple database instances to simplify administrative tasks, and reduce infrastructure costs
Decrease periods of unavailability of its business systems
SOLUTIONS
Oracle Exadata
Oracle Database
Oracle Financials
Oracle Human Resources
Oracle Assets
Oracle Internet Expenses
Oracle Time and Labor
RESULTS
Cut weekly tape backup to five minutes - enabling daily backups
Provided real-time reporting for critical key performance indicators
Enabled users to better keep up with changing needs of their customers
Meaningful cost savings by cutting servers and software licensing
“…our migration to Oracle Exadata was a huge success”
RESULTS
Cut weekly tape backup to five minutes, enabling daily backups
Provided real-time reporting for critical key performance indicators
Enabled users to better keep up with changing needs of their customers
Cut the number of servers required and simplified software licensing, resulting in meaningful cost savings

19. E-Business Suite Customers Running Exalogic
Nextel International is one of the world's leading providers mobile communication services in Latin America
Uses Oracle Apps (Siebel, EBS, Hyperion) & Entire Fusion Middleware portfolio
2x Performance of Oracle Applications versus comparable HP
General insurance, banking, life insurance and wealth management businesses in Australia and New Zealand
Built using Exalogic and Exadata to deploy FlexCube and E-Business Suite
All of these customers are in process of implementing E-Business Suite on Exalogic.
Leading outsource provider of mortgage and fleet management services.
Built using E-Bus for Financials, PeopleSoft for HR
2-3x performance improvement versus current platform with E-Business Suite and PeopleSoft on Exalogic
Copyright © 2011 Oracle Corporation - Proprietary and Confidential

20. Takeaways Radically Lower Costs through more efficient use of hardware
Pre-engineered systems will Reduce Complexity of E-Business Suite
x Improved Performance
Oracle have pioneered Engineered Systems to be the Reference Platform of Oracle technology and application deployments

21. © 2010 Oracle Corporation 21