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Published byRoger Lynch Modified over 9 years ago
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Event Development, Planning, Promotion and Logistics
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What makes a great event? A discussion on how to make it crazy good – without going crazy...
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Planning, Planning and more Planning A discussion on how to make it crazy good – without going crazy...
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6 – 12 Months Out WHAT IS THE BUDGET? What is the purpose of this event? Fundraiser Brand Awareness/Product Promotion Celebration
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6 – 12 Months Out Pick a Date (and stick with it!) Check for calendar conflicts Choose a Theme (and stick with it!)
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6 – 12 Months Out Site visit at potential sites Feasibility, Capacity, Lighting, Power, Kitchen Facilities, Access
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6 Months Out Create contact list for vendors: site rental, table/chair rental, decorations, food, drinks, sound/lights, entertainment, promotional materials, media buys, etc. Investigate need for permits, licenses, insurance, etc.
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6 Months Out Determine # of attendees Compile mail/email lists Cost Estimates Draft initial budget/spending plan
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3 – 6 Months Out Get written contracts from vendors (site, entertainment, food, etc.) Invite/Confirm VIP’s, Speakers, Sponsors, etc.
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3 Months Out Develop Graphics Logo Save the Date, Invitation, Promotional Materials Set marketing and public relations schedule Start-up to Wrap-up
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3 Months Out Investigate need for permits, licenses, insurance, etc.
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3 Months Out Request logos (sponsors) Order invitations, promotional materials Complete mailing list Sign contracts
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2 Months Out Mail invitations, distribute promotional materials Confirm orders and contracts
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1 Month Out Walk-through venue Confirm orders and contracts
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