1. Supply & Demand cont. How do supply and demand work together?

2. PRICING…. …is determined by the pressure that is created between suppliers and consumers. …where they interact determines the price of a good or service. …consumers want to purchase high quality g/s @ lowest possible price …suppliers want to sell g/s @ highest possible price

3. Equilibrium

4. The point where consumers will buy the amount suppliers will produce at the same price is called…. (the point where they intersect) - labeled e 1 EQUILIBRIUM

5. Important information.. – indicates the market clearing price. – indicated the market clearing quantity exchanged – will remain the same as long as the determinants of supply and demand remain constant – If either the supply or demand curve change, so will the equilibrium price

6. When not in equilibrium: SURPLUS Price is higher than equilibrium price SURPLUS Price is higher than equilibrium price SHORTAGE Price is lower than equilibrium price

7. SURPLUS Quantity supplied is higher than the quantity demanded

8. SHORTAGE Quantity demanded is greater than quantity supplied

9. When would equilibrium change? When there is a shift in supply or demand

10. Steps to predict how shifts change equilibrium… 1.Determine whether event will cause change in supply or change in demand (usually not both) 2.Does it shift right or left? Increase or decrease in supply or demand for product?

11. Demand Shifts

12. Supply shift

13. What happens when e 1 moves to e 2 ? The price changes, but how does quantity demanded change? If the quantity demanded changes, how does the price change? The price changes, but how does quantity demanded change? If the quantity demanded changes, how does the price change?

14. Price Elasticity….. A measure of responsiveness to price changes Measures how much quantity demanded changes based on a change in price A measure of responsiveness to price changes Measures how much quantity demanded changes based on a change in price

15. Price elasticity of demand Elastic - change in price=large change in quantity demanded Inelastic - change price=very small change in quantity demanded

17. Calculating Elasticity E= (New quantity demanded-Old quantity demanded)/Old quantity demanded (New price - Old price)/Old price Example: Old price = $4.00Old quantity demanded = 8 New price = $6.00New quantity demanded = 6 E = (6 - 8)/8E= -2/8E= -.25 E= -.5 E=.5 (6 - 4)/4 2/4.5 ( cancel neg. by multiplying by -1)

18. What does the calculation mean? E = <1 inelastic E = >1 elastic E = 1 unit elastic

19. What does all of this mean? What does the elasticity really mean to us? How volatile is the change in demand when price moves? Ex 1. A hotdog vendor increases the price of hotdogs a small amount, and sales decrease a large amount. What type of elasticity? Ex 2. A gas station owner increased their price by a large amount, yet consumers still purchased the same amount of gas. What type of elasticity?

20. Being Perfect means… Unique good that are completely unaffected by price changes Goods very sensitive to price

21. TOTAL REVENUE TR = PRICE x QUANTITY cost of good = $5, sells 15 units TR = $5 x 15 or TR = $75 A measure of how much a company earns from the sale of its goods and services

22. Price change vs. Total Revenue PRICEQty. SOLDTR $1025$250 $2020$400 $3015$450 $4010$400 $505$250 What do you notice? Does higher price mean more TR? Does more items sold mean higher TR?

23. ELASTICITY & TOTAL REVENUE The affect of elasticity and TR: Inelastic (<1) : -increasing the price will not have a large effect on the quantity demanded of the g/s. -If the price increases, total revenue will also increase *goods for which demand is inelastic experience total revenue increase when prices rise

24. Elastic (>1) : -increasing the price WILL have an effect on the quantity demanded for the g/s -increasing the price will cause total revenue to decrease Unit elasticity (=1) : - price increases, quantity demanded increases same amount. -total revenue remains the same

25. Question: Prescription drugs represents which type of elasticity/total revenue relationship? Answer: Inelastic Why-viewed as necessity G/S viewed as not necessity - elastic

26. How can equilibrium be out of consumer/suppliers control? If the equilibrium price is considered to high to efficiently allocate g/s in a socially or politically desirable way…the government may decide to hold prices up/down at a certain level.

27. Price Flooring  Prevent prices from falling too low  A minimum price set by gov’t  Price usually above equilibrium price  Price is higher than demnd, yet quantity supplied is higher…creating “surplus”

28. Price Ceiling  The maximum price a supplier can charge  Lower price; not enough quantity supplied  Becomes permanent “shortage”  Gov’t controlled  Gov’t doesn’t want prices to go too high  What was created because of this??