1. Proposals, Business Plans, and Special Reports
Chapter 11
Proposals, Business Plans, and Special Reports
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Business Communication
Krizan, Merrier, Logan, & Williams

2. Learning Objective 1 Identify the different types of proposals.
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Business Communication
Krizan, Merrier, Logan, & Williams

3. Proposals Informal or formal Internal or external
Unsolicited or solicited
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Business Communication
Krizan, Merrier, Logan, & Williams

4. Learning Objective 2 Write formal proposal requests. Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

5. Formal Proposal Requests
A request for proposal (RFP) is issued to solicit proposals for specific projects, products, or services. Follow the RFP in writing the proposal.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

6. Learning Objective 3 Write formal and informal proposals.
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Business Communication
Krizan, Merrier, Logan, & Williams

7. Formal and Informal Proposals
Persuasive messages
Excellent content
Clearly presented
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Business Communication
Krizan, Merrier, Logan, & Williams

8. Learning Objective 4 Draft a business plan. Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

9. Business Plan Proposal for funding to start or expand a business.
People
Products
Potential
Financing
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Business Communication
Krizan, Merrier, Logan, & Williams

10. Learning Objective 5 Develop clear policy statements. Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

11. Policy Statements Clear Concise Complete Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

12. Learning Objective 6 Write an effective news release. Student slides
Business Communication
Krizan, Merrier, Logan, & Williams

13. News Release Written using inverted pyramid format
Should not contain a conclusion
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Business Communication
Krizan, Merrier, Logan, & Williams

14. Learning Objective 7 Prepare a constructive performance appraisal.
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Business Communication
Krizan, Merrier, Logan, & Williams

15. Performance Appraisals
Provide feedback to workers.
Should help employees improve their performance.
Should be concise, clear, and concrete.
Use the direct plan for positive or neutral evaluations.
Use the direct or indirect plan for negative evaluations based upon the receiver.
Should be discussed with and signed by the worker.
Student slides
Business Communication
Krizan, Merrier, Logan, & Williams