1. London: A Hub for Digital Businesses? Andrew Chitty managing director: illumina digital www.illumina.co.uk

2. Digital Disruptive Within sectors Across sectors of value chains International/transnational ….but also local

3. We need Access to innovation Access to talent Access to the whole value chain Access to investment Smart policy making

4. Access to innovation Innovation in different sectors High quality R&D through business partnerships Innovation cultures Service design

5. Access to talent A city that draws talent and excites them Institutions that stretch, educate and encourage creativity Industries that support and develop their staff A culture of lifelong learning

6. Access to the whole value chain From concept generation to consumer delivery Design, Production, distribution and retail Advertising, media, technology Local and international markets

7. Access to investment Taking ideas to scale quickly Venture capital not just private equity Flow between mature businesses, R&D, SME’s, Universities and start-ups

8. Smart policy making Creativity is our USP for future growth Advertising, fashion, television, performing arts, museums and galleries are world class Underpinned by mixed ecology of public support and entrepreneurship Smart policy making can use home markets to build global businesses – or not