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Published byRobyn Warren Modified over 9 years ago
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Underwriting Revenue Preserving & Getting More Jim Taszarek, President Kirk Nelson, CRMC, VP Sales and Marketing
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Market Spending on Radio Phoenix Market 15 Forecasted in 2007 Forecasted in 2009 2008 $298,700$241,700 2009 $312,200$215,100 2010 $327,800$206,500 Source: BIA Advisory Services 2007, 2009, (000’s)
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Content Consumption 20092015 mobile streaming HD web 90% Broadcast 70% Broadcast
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Underwriting Revenue Preserving –Great at the basics Getting More –Work across departments –Build LOCAL new media revenue opportunities
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Preserving Underwriting Revenue Great at the Basics –People –Inventory –Public Broadcasting Categories
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Back to Basics People – 7 Behaviors 1.Customer Service 2.Self Management 3.Written Communications 4.Persuasion 5.Interpersonal Skills 6.Goal Orientation 7.Presenting
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Back to Basics Significant Key Category Initiatives –Education –Performance (Ballet, Music, Theater) –Healthcare/Medical Opportunity categories include: –Banks –Food Service/Restaurants –Retail –Financial/Investment/Retirement Planning –Law Firms/Legal –Community Service Organizations –Government/Public Utilities
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Getting More Working across departments –Member Card New content delivery platforms –Underwriting & membership represented –Accepting new sponsorship opportunities –Constant evolution
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Member Card
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KISS FM Describes player
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NPR Website 300 X 250
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Preserving Summary Back to Basics –People –Inventory –Public Broadcasting Categories
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Getting More Summary Working across departments –Member Card New content delivery platforms –Underwriting & membership represented –Accepting new sponsorship opportunities –Constant evolution
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