1. Marketing Ryan Beran

2. Marketing  Marketing: Exchange of goods or services for a sum of money  Google Google Is the process of interesting potential customers and clients in your products and/or services.  Add.com Add.com Is the act of buying or selling in a market  Dictionary.com Dictionary.com

3. Four P’s  Product  Place  Price  Promotion  When they overlap, your product/service will be successful

4. Product  Quality How good of a product is it?  Reliability Dependable?  Is it a product there is demand for?

5. Place  Location Right place to sell product/service? Market  Example  Selling surfboards in Wisconsin

6. Promotion  Get people to know your product/service exists  If no one knows about your product, you will not sell any  Good promotions effect buyer’s decisions

7. Price  Price is a determining factor If quality is the same, price will decide  Has to be affordable for the consumer  In consumer’s price range

8. Marketing Concept  Marketing concept: Businesses must satisfy customers’ needs and wants in order to make a profit  Marketing Essentials book (pg. 21) Businesses should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition  Netmba.com Netmba.com

9. Modified Products  Cheetos Many flavors  Regular  Puffs  Flamin’ Hot  And more  Different styles  This product is successful because of the variety, promotion, price, and quality

10. Modified Products  LeapFrog battery recharging station Recharges the two battery packs for playing the LeapFrog games This product has failed because of bad quality  Batteries overheat and can burn  35,000 recalled

11. Modified Products  Coca-Cola BlaK Soda Failed because it didn’t taste