1. Eyeblaster Widgets | Grab a Beta April 2008 …

2. Eyeblaster Widgets How do Eyeblaster Widgets fit into your plan? Distributing and Seeding Eyeblaster Widgets Why to work with Eyeblaster widgets? How to work with Eyeblaster on a widget campaign? Planning the creative Customizing the distribution panel Viewing the results Navigation

3. How do Eyeblaster Widgets fit into your plan? Analytics combine distribution and rich media measurements from the campaign and from the widget Share this movie with your friends Share this movie with your friends Rich media ads are served as part of a campaign

4. Distributing Widgets Navigation Ad Campaign Widget Sites Advertiser Website Gigya Directory http://www.gigya.com/widgetgallery /

5. Seeding Widgets Navigation Cross Social Networks Profile page + Email: + Customize the Email + Imports address book Desktop Via Google desktop (Yahoo + Mac are on the way) Bookmark Pay per install Suggested a promoted widget in the widget eco system Provide a copy link – it works!

6. Why to work with Eyeblaster Navigation Integrated Data Consolidation – Eyeblaster’s best-in-breed analytics provide seamless reporting – Track your widget from user to user – With Gigya’s API, link demographic information with campaign performance, giving precise and actionable campaign feedback CPM Capping – No need to worry your creative will be too good for your budget. Even if it takes off like wildfire, you can place a maximum CPM on your ad buy. Dynamic Data keeps your creative evergreen – Keep content fresh with dynamic updates. Make as many updates as needed, keep eyeballs on your widgets and keep them coming back! Benefit from Eyeblaser’s custom interactions

7. How to work with Eyeblaster Navigation We’re here to help: Option 1: Self-serve – Eyeblaster can take your pre-existing asset and make it an Eyeblaster-friendly widget – You handle the creative, Eyeblaster handles production Option 2: Full-serve – Eyeblaster will provide full creative and production services. You provide the concept, we do the rest! – Free in Beta

8. Navigation Live Demo

9. Planning the creative Clear and big call to action Keep the copy link option available: it works. Content management plan: replace content once a month. Navigation Content: Loaded dynamically, replaceable, and refreshable

10. Customize the distribution panel Navigation Relevant social networks Languages Copy Link Custom colors and sizes Background Images

11. Viewing your results Premium unified report of: Widget Impressions & Performance with Rich Media Impressions & Performance – Interaction Rate – Video Metrics – Uniques – Distribution – Generations Navigation

12. Thank You !