1. Free Wi-Fi How to generate revenue

2. Overview Free for end users Financing through advertising Other means of financing

3. Financing through advertising In-browser ads

4. Financing through advertising In-browser ads Ads Firm 1 Firm 2 Firm 3 … Firm m

5. Financing through advertising In-browser ads

6. Financing through advertising In-browser ads Optimistic?

7. ProsCons costumersLessIncome Financing through advertising SMS ads In-browser ad Login sites More than 50% drop-off rate

8. Give, but do not take Other means of financing

9. How can we please the people? Happy costumer Free Wi-Fi Other benefits No advertising No login site Kurwa to jakiś obłęd!

10. Shopping app Other benefits

11. Main points User end point of view Shopping app Reward for entering a store Automatic check-in Virtual currency Use your virtual currency Netflix/Spotify memberships Gift cards Get your free Wi-Fi Do whatever you want Get paid to do it – good deal !

12. Shopping app Main points Wi-Fi provider point of view Charge stores per check-in Provide the system Innovation Increased competence Different behavior patterns Indirect advertising Tele-companies can represent

13. Income analysis Wi-Fi provider Mall example – Check-ins Shopping app

14. Income analysis Wi-Fi provider Innovative Shopping app Increased competence First time mover Different use of Wi-Fi technology Schpenn