1. GAP A NALYSIS Prepared by: Nish Vikram Nkem

2. W HAT IS IT ? A tool which helps identify the gap between your current situation and the future state that you want to reach, along with tasks that you need to complete to close the gap.

3. W HERE YOU WANT TO BE

4. W HERE ARE YOU NOW

5. B RIDGING THE GAP

6. C ASE S TUDY

7. Future State Open a new branch in the metro area

8. Current Situation Is it affordable Parking an issue (current locations) Hard to market the product Low budget company Customer perspectives (Marketing Strategy)

9. Bridge the Gap Conduct research and surveys to identify if there is a market available Research parent behaviors Develop an effective advertising and marketing plan to reach out to all potential customers (Social media) Develop a system to get continuous feedback from the students

10. S UMMARY Identify Your future state A place where you want to be once you’ve completed your project Current Situation Analyze the current situation/status. The Gap How you’ll bridge the gap Solutions Proposals

11. T HE E ND THANK YOU