1. Web, Tablets, Mobile What’s Working for Paywalls Maribel Wadsworth, Gannett George Rodrigue, Dallas Morning News Jeremy Gockel, McClatchy Newspapers

2. Savior, illusion or …? 450 of 1,380 dailies adopting paywalls Hard, metered or premium? Tie-in to print? Pricing? What about mobile?

3. Three approaches

5. Technical environment

6. TDMN actions

7. Apps Sampler

8. ALL ACCESS CONTENT SUBSCRIPTION MODEL

9. Implemented in 78 markets New subscription options offer access across platforms; anchor value on content not delivery. Continued focus on content/user experience and product development All Access Content Subscription Model

10. Confidential The McClatchy Company  All McClatchy daily newspapers have been behind a metered paywall since December of 2012.  Access is restricted using a metered (product dependent) model.  McClatchy’s digital product suite includes:  Mobile (apps and m.site)  Digital replicas (apps and browser based)  Tablet apps  Website 2/1/201110