1. Public Opinion The Role of Citizen Attitudes and Beliefs in Democracy This presentation is the property of Dr. Kevin Parsneau for use by him and his current students. No other person may use or reprint without his permission.

2. What is public opinion and what is its role in a democracy? What is ideology and its role in a democracy? What are the major modern ideologies? What are the differences between American liberals and American conservatives? Where do people get their ideologies and opinions?

3. Public Opinion Public Opinion: The aggregate of citizen preferences and judgments about the decisions and policies of government officials. Political Efficacy: the confidence that people have that their opinions and actions influence the government. Ideology: a set of organized and coherent beliefs and opinions usually related to politics, public policy and the economy that form a general philosophy. Specific Issues

4. Responsiveness: the extent to which governmental policy matches the preferred policies of the public. Policy InstitutionsRepresentativesPublic Opinion

5. Responsiveness Responsiveness: the extent to which governmental policy matches the preferred policies of the public. Which public? democracy vs. republic Pluralism The case against responsiveness

6. Responsiveness, democracy and a republic

7. Some Major Modern Ideologies “Right-wing” Ideologies – Conservatism: – Fascism: – Libertarianism:

8. Some Major Modern Ideologies “Left-wing” Ideologies – Socialism: – Communism: – Anarchism:

9. Some Modern Ideologies Dominant American Ideology – Liberalism: highest good of society is to promote the ability of its members to develop their own capacities to their full extent (property and amass wealth) Democracy Limited government Market-based “laissez faire” economies Suspicion of governmental power Liberties, rights and private property American Conservatism and American Liberalism are both versions of Liberalism

10. American Liberalism vs. American Conservatism 1. Markets 2. Social/ Individual Problems 3. Government Activity 4. Equality 5. Rights vs. Order 6. Differences Beware of Slippery Labels

11. Political socialization: The process whereby citizens develop values, attitudes, beliefs, and opinions that enable them to support the political system

12. Agents of political socialization Parents School College Media Historic Events Policies Social Class Race Gender

13. Polling and Measuring Public Opinion How do we measure public opinion? What is the difference between scientific polls and unscientific polls? When and how can you trust polls? What should the role of polls be in a democracy?

14. Brief History of Polling Straw Polls Literary Digest Magazine George Gallup and Scientific Polling

15. Elements of a Poll Population and Sample – Population—the people whose opinion you want to draw conclusions about – Sample—the people you contact. Pollsters want a sample that is as similar to the population as possible.

16. Scientific Polling One of the simplest ways to draw an unbiased sample as close to the population of inference as possible is to use a simple random sample (SRS). Simple Random Sample: a technique where each member of the population has an equal probability of becoming part of the sample. Straw Polls are not SRS because each person is not equally as likely to be surveyed.

17. Elements of a Poll Sample Size and Accuracy – Margin of Error (+/-) – Larger samples reduce the margin of error because there is less chance of a few unrepresentative responses altering the overall results. – Larger samples are more expensive

18. McCain leads Obama A poll reports that McCain leads Obama 46% to 43% (11% no preference), does that mean that McCain is winning?

19. Elements of a Poll Sample Size and Accuracy – Margin of Error (+/-) – Larger samples reduce the margin of error because there is less chance of a few unrepresentative responses altering the overall results. – Larger samples are more expensive – Most national polls survey approximately 800- 1200 people

20. Elements of a Poll Survey instrument Questions asked the respondents Professional pollsters try to ask questions that will not lead or confuse respondents

21. When and how can you trust polls? Source Blurry Snapshots Push Polls Non-attitudes

22. Pros and Cons of Polling Good –

23. Pros and Cons of Polling Bad –

24. Pros and Cons of Polling Summary

25. Some thoughts Public opinion as the basis for democracy Not sure what it means… Has public and private purposes Informed people know how far to trust it – Scientific polling and trusted sources For better or worse... it's inextricably part of democracy