1. WRITING THE ARTICLE Copyright © Digital Explorer 2012 This resource may be reproduced for educational purposes only. A resource by: MEDIA EDUCATION – LESSON 6

2. Stick to the facts Research so that you have the right information Use a clear structure Use simple language IF YOU ARE WRITING TO INFORM

3. Repeat yourself – again and again and again Be personal – using words such as ‘we’ and ‘I’ Use questions – do you think this makes people more involved? Play on emotions – make people laugh, feel sorry for you, guilty or afraid IF YOU ARE WRITING TO PERSUADE

4. Strong headline Good ‘art’ to support your story First paragraph (standfirst) that summarises the article Consider using a strapline to draw people in Body copy arranged in paragraphs LAYOUT TIPS

5. Avoid stereotyping Use a good range of reliable sources Try to humanise your story by using individual examples WRITING ABOUT GLOBAL ISSUES