1. 0505 IAT 102 Graphic Design

2. 0303 Design Basics Art Nouveau Modernism and New Typography How to present?

3. Art Nouveau: Nature + Style

4. Germany: Van de Velde’s famous Tropon Ad ( c.1895 A.D)

5. Czech Republic: Bieres de la Meuse (1897 A.D.) Alphonse Mucha

6. Job Cigarette Girl (1897 A.D.) Alphonse Mucha

7. Bicycle Ad (1897 A.D.) Alphonse Mucha

8. Sarah Bernhardt in Gismonda (1894), La Tosca (1897) + La Samaritaine (1899) Alphonse Mucha

9. Playing Card Design (c.1900 A.D.) Alphonse Mucha

10. Princess Hyacinth – theatre poster (1910 A.D.) Alphonse Mucha

11. Germany: The Kiss (1898 A.D.) Peter Behrens

12. Modernism and New Typography

13. Malevich: Aeroplane Flying (Russia) 1915

14. Malevich: The Black Square, 1913

15. Mondrian (NL, De Stijl): Composition With Gray And Light Brown, 1918

16. Mondrian (NL, De Stijl): Composition with Red Blue and Yellow, 1930

17. El Lissitzky (Russia, Constructivism): Catalog cover

18. Constructivism: - originated in Russia, 1921 - no more “Art for Art’s sake” (l’art pour l’art) - industrial design, graphic design, poster, books - many links to De Stijl (NL), Bauhaus (Germany), Dada (Switzerland / Germany) - geometric shapes, mathematic proportions - functional, no ornaments

19. El Lissitzky (Russia, Constructivism): Poem, 1923

21. El Lissitzky (Russia, Constructivism): The Isms of Art, 1924

22. El Lissitzky (Russia, Constructivism): "Beat the Whites with the Red Wedge" (1919)

23. El Lissitzky (Russia, Constructivism): Advertisment for Pelikan, Ink

24. Typographische Mitteilungen, 1915

25. Jan Tschichold (Germany): Typographische Mitteilungen, 1925

26. Jan Tschichold (Germany): Elementary Typography

27. Jan Tschichold (Germany): The New Typography, 1928

28. Jan Tschichold (Germany)

29. Jan Tschichold (Germany), late works: traditional typography, humanist tradition

30. 1928 Tschichold New Typography 50-60ies Ruder White Space 1961 Muller-Brockmann The Grid

31. Presentation: Lecture (Feb 8 th ): Bring one PPT on a USB stick containing ALL your documents 10 groups will present in lecture randomly chosen Lab (Feb 9-11 th ) Bring one PPT on a USB stick containing ALL your documents Everybody else will present in labs Submit all your printed documents in labs (even if you presented in lecture) PRINT YOUR DOCUMENTS IN TIME !!!

32. Presentation criteria (5 marks) talk loud and clear, face the audience keep time (3 min) documents powerpoint, submitted copies your explanations about process, connotations, design your use of design language

33. Project grading criteria (15 marks): General Design (Creativity, Connotations, Process) Logo Design (Use of colour, figure-ground-composition) Layout Design (Typography, Integration of Information and Logo) Consistency (Choices of font, colour, graphic elements: how consistent is their application on different the products)

34. Announcements: Informal Office hour, today Mon 2.30 BLENZ at the Mezzanine Level

35. fin