1. 英三甲 597201014 林書綺 BETTY The Most Effective Slogans

2. M & M Chocolate English slogan: “The milk chocolate melts in your mouth, not in your hand.” Chinese slogan: “ 只溶你口，不溶你手。 ” The slogan expresses and emphasizes on the feeling when I eat M & M Chocolate. The chocolate will melt gradually in my mouth. When I see the slogan, it seems that I am really enjoying the chocolate.

3. Pringles Chips 品客洋芋片 English slogan: “Once you open, you can’t stop.” Chinese slogan: “ 品客一打開，嘴巴停不了。 ” I’ve seen the commercial of Pringles Chips. It’s pretty attracted because the actors are very excited while they are enjoying the chips. They open the can of Pringles and can’t stop eating the chips with the “clip- clip” sound, just as the description of the slogan.

4. 遠傳電信 Chinese slogan: “ 只有遠傳，沒有距離。 ” The slogan indicates that 遠傳 ’s communication system is very good. No matter where you are, you could receive the sign successfully. Just as it says, “There is no distance.” Actually, my cell phone is belonged to 遠傳. I’ve used it for six years. Its communication system is pretty good.

5. Adidas English slogan: “Impossible is nothing.” After reading Adidas’ slogan, it feels like there are no impossibilities for people who wear Adidas’ sneakers. Just as the slogan mentions, “Impossible is nothing.” If I wear the sneakers, I can do anything which is impossible for me. It’s really positive.

6. Nissan English slogan: “Shift the future.” It’s also really positive for people. The company of Nissan is trying to tell people that if people buy or drive their cars, then people may shift their future. It’s quite attractive.