1. Website Lead Forms Customization For Higher Completion Rates Website Lead Forms Customization For Higher Completion Rates

2. Dealership web sites that are designed and hosted by Automark Web-Based Services come equipped with a utility that is designed to supply dealers with a tool that can be utilized to: 1.Customize Web site forms for content 2.Reformat and rearrange the sequencing of form questions 3.Restructure required content prior to submission 4.Shorten or lengthen a form’s length for increased submission rates

3. An Important Group An Important Group The buying habits and online activity of young people is important to automakers, who, along with their dealers, invest more than $1 billion a year to influence the nearly 60 million monthly online auto shoppers. Young buyers represent so many potential sales that Toyota Motor Sales U.S.A. Inc. has built a separate youth brand, Scion, to sweep the group into Toyota showrooms early. - Automotive News An Important Group An Important Group The buying habits and online activity of young people is important to automakers, who, along with their dealers, invest more than $1 billion a year to influence the nearly 60 million monthly online auto shoppers. Young buyers represent so many potential sales that Toyota Motor Sales U.S.A. Inc. has built a separate youth brand, Scion, to sweep the group into Toyota showrooms early. - Automotive News Who looks at Dealer Web Sites, and why is it so important to keep the forms fresh and interesting for increased completion rates?

4. An Important Group The 80 million people born since 1977 are the largest age group of potential vehicle owners, outnumbering baby boomers. These younger people tend to be turned off by traditional marketing and advertising, preferring to get most of their auto information from the Internet. An Important Group The 80 million people born since 1977 are the largest age group of potential vehicle owners, outnumbering baby boomers. These younger people tend to be turned off by traditional marketing and advertising, preferring to get most of their auto information from the Internet. - Automotive News Who looks at Dealer Web Sites, and why is it so important to keep the forms fresh and interesting for increased completion rates?

5. An Important Group According to Forrester Research Inc.; 28 percent of visitors to a dealer’s Web site buy a vehicle within three months, meaning that online shoppers are as hot a prospect as a showroom visitor. - Automotive News Who looks at Dealer Web Sites, and why is it so important to keep the forms fresh and interesting for increased completion rates?

6. An Important Group “It really is important because we found out that 84 percent of people somewhere in the purchasing process have gone to the Internet for information,” said Eric Conn, assistant vice president of national advertising for American Honda Motor Co. - Automotive News Who looks at Dealer Web Sites, and why is it so important to keep the forms fresh and interesting for increased completion rates?