1. Considering the Whole Document Vocab & a Quick Review of Kimbal & Hawkins Chapter 4

2. With the Whole Document Consider Looks, touch/feel, smell, sound, & taste (?) Perception Culture Rhetoric Conventions Human factors Transformation Cost Single-sourcing Format

3. Whole Document Vocab Folio: sheet of paper folded in half Codex: a multiple page document with a spine that binds the document together and hinges open Leaflet: a document on one piece of paper, can be folded Creep: when multiple folios are nested the inside folio’s edges “creep” out (or stick out) increasingly further the deeper the folio is nested Signature: Stacks of folios bound together Bleed: When the design extends to the end of the page, often created by printing on bigger paper and trimming. It is generally more expensive.

4. Things to Think About How many documents do you use in a day? PDFs: a nice print & screen format that includes information about the typography, images, and layout. It should look the same on any computer and printed Fold: Check out pages 90-107 for some great fold ideas if you are doing a brochure What is the most important thing you took away from today’s Williams reading?

5. Have Fun and Design Well!