1. 1 TV Viewing Trends Shawinigan CA - Diary Updated Spring 2014

2. 2 Maps & Demographics Market Info

3. 3 Shawinigan CA Where is it? BC AB SK MB ON QC NL NB NS PE NL YT NT NU

4. 4 Shawinigan CA Demographics Population Estimates (000) Source: BBM Canada Geographical Reference Guide 2011-2012

5. 5 Reach, Time Spent, Average Quarter Hour Audience People Aged 2+

6. 6 People 2+ - Weekly Reach % Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV

7. 7 People 2+ - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV; Per Capita Hours based on BBM population estimates

8. 8 People 2+ - AQH Audience (000) Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV; AQH = Average Quarter Hour Audience

9. 9 People 2+ - Weekly Reach % Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV

10. 10 People 2+ - Weekly Time Spent - Hours Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV; Per Capita Hours based on BBM population estimates

11. 11 People 2+ - AQH Audience (000) Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV; AQH = Average Quarter Hour Audience

12. 12 Reach, Time Spent, Average Quarter Hour Audience *Data could not be provided due to a small sample Children Aged 2-11

13. 13 Reach, Time Spent, Average Quarter Hour Audience *Data could not be provided due to a small sample Teens Aged 12-17

14. 14 Reach, Time Spent, Average Quarter Hour Audience Adults 18+

15. 15 Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV Adults 18+ - Weekly Reach % Run of Schedule: M-Su 6a-2a

16. 16 Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV; Per Capita Hours based on BBM population estimates Adults 18+ - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a

17. 17 Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV; AQH = Average Quarter Hour Audience Adults 18+ - AQH Audience (000) Run of Schedule: M-Su 6a-2a

18. 18 Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV Adults 18+ - Weekly Reach % Prime: M-Su 7p-11p

19. 19 Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV; Per Capita Hours based on BBM population estimates Adults 18+ - Weekly Time Spent - Hours Prime: M-Su 7p-11p

20. 20 Source: BBM Canada ; InfoSys+TV Diary; Shawinigan CA; Total TV; AQH = Average Quarter Hour Audience Adults 18+ - AQH Audience (000) Prime: M-Su 7p-11p

21. 21 Reach, Time Spent, Average Quarter Hour Audience *Data could not be provided due to a small sample Adults 18-34

22. 22 Reach, Time Spent, Average Quarter Hour Audience *Data could not be provided due to a small sample Adults 18-49

23. 23 Reach, Time Spent, Average Quarter Hour Audience *Data could not be provided due to a small sample Adults 25-54

24. 24 Reach, Time Spent, Average Quarter Hour Audience *Data could not be provided due to a small sample Adults 35-54

25. 25 Reach, Time Spent, Average Quarter Hour Audience *Data could not be provided due to a small sample Adults 55+