1. FLIPPITY FLOP FOOTWEAR Flippity Flop is a type of summer slippers like footwear which is lightweight and foldable in design. The product is colorful with several tags and decoration making it suitable for party times especially summer parties. They are comfortable to wear due to their nature and an ultra-thin sole which makes it light in weight.

2. MARKET CONDITIONS AND DEMOGRAPHICS The major owners of the brands obtain their shoes from independent producers. The retail section of the industry varies from large multinational retailers to local supply businesses and also individual buyers. The product is best suitable for girls and women of all ages. Although heels shoes dominate the footwear market for women, the open footwear market has also displayed a vigorous growth in the recent past.

3. MARKET FORECASTS  The market forecasts results for Flippity flops in United States shows dominance of 70 percent of the highest selling women casual footwear in the us market market.  The sales increase by 45 percent during summer.  To boost the marketing of Flippity Flops, other methods such as offers, promotions and vast media advertisements has been made as a strategy to remain at the top in the market.