1. Over 2.7 Million Users Per Month Over 16.8 Million Page Views Per Month

2. Page Views Per Month: 891,591 614,508 530,605 1,472,215 1,054,119 161,958 1,361,743 6,002,623 114,184 1,669,930 Unique Visitors Per Month: 100,496 99,014 142,145 170,200 181,073 27,840 209,730 994,498 24,384 297,794 10 Web Sites Reach Your Market

3. “In the past year, which media’s advertising has influenced you to make purchase or obtain a service?” Base: Total adults Source: 2003 LANG Online User Study Our products are the most influential

4. User Demographics LANG: The audience 52% Female, 48% Male Avg. time spent online per week: 18.6 hours 87% age 54 and under Almost 40% under age 35 52% own home 77% are locally based -- Right here in the L.A. area! LA.com: The audience 65% female; 35% male 70% of users are 24-32 College-educated HHI = $80K+ Education/Employment 83% some college or college grad 40% college grad or more 51% have HH Income $50,000+ 17% have HH Income $100,000