1. Get Them to See it Your Way: The Art of Persuasion Team Mission 2 Impossible: Revenge of the Rapscallion Jake Urman Jeff Hull Jerett Gordon Brandon White Alex Saputa

2. A Reason to Persuade: Technical Communication at Burning Sun Tech

3. Consider your Audience: The Math Department

4. Understanding your audience’s broader goals: Security Recognition Personal and Professional Growth

5. Working within Constraints: Ethical Legal Political Informational Personnel Financial Time Format and Tone

6. Construct Your Argument: Evidence Reasoning Claim

7. Four Steps to Craft Argument: Identify elements Use the right kind of evidence Consider opposing viewpoints Decide where to present claim

8. What is the Right Kind of Evidence? Commonsense Numerical data Examples Expert testimony

9. What are opposing viewpoints, and how can you address them? Opposing argument is illogical or has incomplete facts Opposing argument is valid but less powerful than yours Compromise between two arguments could be possible

10. Decide When to Present Your Claim Usually best to state at beginning of your argument Then provide evidence and reasoning Sometimes opposite is OK (also called indirect) Usually best if many people oppose your argument

11. Ensure Argument has no Logical Fallacies: Logical fallacies can ruin your argument’s persuasiveness

12. Examples of logical fallacies: Argument from ignorance Ad populum – bandwagon argument Hasty generalization Ad hominem – argument against speaker Appeal to pity Circular argument Post-hoc – A precedes B, so A must cause B Oversimplifying

13. Presenting Yourself Effectively

14. Professional Demeanor: Cooperativeness Fair-Mindedness Moderation Modesty

15. DO: Be calm and confident Know what you are talking about Maintain eye contact

16. DON’T: Stutter Lose focus Pace Panic

17. Why use graphics and design? Simplification Clarification Impact Professionalism

18. Graphics Graphics enhance and support what you are trying to say. Be careful: Too many graphics distract, in other words sensory overload

19. Be ethical; Persuasion is best achieved through: Honesty, don’t mislead the audience Cooperativeness Sincerity

20. THE END

21. Writer 001 Jerett Gordon Writer 007 Jeff Hull Editor Brandon White Content Manager Jake Urman Coordinator Alex Saputa