2. SNS and Social Serious Games for Customer-facing business Game Developers Conference China 2010 – Serious Games Summit Shigeru Chigusa CEO, NewGame Solutions (Shanghai) Co., Ltd. December 5, 2010 1

3. 1 NewGame Solutions is; 卓趣软件（上海）有限公司 NewGame Solutions (Shanghai) Co., Ltd. Completed registration Feb. 2009 What we do Design, Develop, and operates internet based online services with Serious Games. Consulting services for building and improving educational and corporate training systems with the use of Serious Games. Affiliated Companies, Offices NewGame Solutions Holdings Limited, BVI NewGame Solutions (Hong Kong) Limited, HKG Affiliate Office: Walnut Creek, California, USA

4.  百闻不如一见, ____________ 百见不如一试

5. My experience at

6.  Learning in stories  Topic + Emotion = Forever  Content + Environment  Sharing Experiences  Community is Environment

7. Community = Environment 2,000 万人

8. Community = Environment 2,000 万人 Content = Experience

9. Classroom Books To “Know” Classroom Books To “Know” Manuals Web Content e-Learning “Know More” Manuals Web Content e-Learning “Know More” O.J.T. On-Job- Training Real Work O.J.T. On-Job- Training Real Work Online Serious SNS + Serious Games “Know” ⇒ ”Do” Info ⇒ Try Fail ⇒ Learn Alone ⇒ Community Online Serious SNS + Serious Games “Know” ⇒ ”Do” Info ⇒ Try Fail ⇒ Learn Alone ⇒ Community Study Basic Try & Experience On-Site Review/More Info Link & Synergy: the flow completes Bridging Knowledge and Real-World

10. Questions, please?

11. DEMODEMO

12.  Learning Goal 1: Learn basic procedure  Learning Goal 2: Timely services (speed)  Action required: Rapidly check customer status  Behavior change: Always pay attention to customers  Causing effect: Creating new habit

13.  Friends are notified of others’ performance  Friends discuss about game experience  Friends discuss real work experience  Discussions connect experience in game with real work  Community discussion bridges between virtual and real  User can ask questions about real work  Community can answer questions  Experiences shared

14. Applicable Industries  Restaurant Industry:  Table serviced restaurants  Family restaurant chains  Fast-food restaurants  Café and Bakery  Retail Industry:  Fashion & Cosmetics  Electronics & Automobile  Hotel Industry:  Front desk, maid, security, restaurants, etc.  Airlines Industry:  Airport Check-in, gates, security, etc.

15. Applicable Improvements  Customer services:  Courtesy and hospitality  Safety and security  Work procedures:  Accuracy & efficiency  Electronics & Automobile  Management skills:  Time management  Team work management & skills  Internal brand awareness:  Corporate mission and brand values

16. Questions, please?

17. Thank you Shigeru Chigusa shigeru@newgamesolutions.com