6. DRINK DRIVING IS NOT A HUGE PROBLEM IN YOUNG PEOPLE IN IRELAND

7. Culture Facts Large Drinking Culture In Ireland 1/3 People Would Have 5+ Drinks In A Session Small Rural Villages (Pop.>2000) Often Have More Than One Pub Recent Court Case In Ireland: Travelling With A Drink Driver You Know Has Drunk Makes You 40% Liable For Damages

8. Measures To Stop It Random Breath Testing Penalty Point System TV Campaign

9. BUT… TV Campaign Is Ineffective – Shown During “Prime Times” – Aimed Wrong Age Group People Avoid Checkpoints By Parking Car Beyond Checkpoints Policing Small Rural Roads Impossible HSE Say Our Limit Is Too High Attitude Problem – People Were Outraged At Random Breath Testing - They Could Not Break The Law

10. Conclusions Still A Major Problem Need Change In Attitude Need Change In Campaigns – Something Different Required e.g Cinema Not A Problem For Young People But Will Pass On From The Older Generation Public Transport Needed In Rural Areas

11. THANK YOU GO RAIBH MILE MAITH AGAT много благодаря MUCHOS GRACIAS DIOLCH YN FAWR IAWN GRAZIE MILLE