1. Entertainment Marketing Chapter 1—Lesson 1.3

2. Entertainment for Sale  People have a limited amount of leisure time and money.  The purpose of entertainment is how people are influenced to choose to use their time and money.  Entertainment can be used to sell products and it can be a product as well.

3. What Exactly is Entertainment?  Whatever people are willing to spend their money and spare time viewing, rather than participating in.

4. What is Entertainment?  Can include: Sports Dance Art  Can be: Viewed in person Recorded (TV/DVD’s) Listened to (CD’s/Radio)

5. Sports vs. Entertainment  Sports are games of athletic skill.  Entertainment can be movies, theater, the circus, or summer softball.  Sometimes a matter of opinion Professional Wrestling??

6. Modern Entertainment Marketing  Louis Le Prince made the first moving pictures in Britain in 1888.  The Jazz Singer was the first movie with sound in the US in 1927.  Mickey Mouse arrived in 1928.  1938 came Snow White and the Seven Dwarfs—the first full-length animated film.  Disneyland opened in CA in 1955.

7. Change Accelerated  Technology took over and now marketing is seen everywhere! Television Radio Internet Public Buses Billboards Sports Stadiums

8. Marketing in the Living Room  At the end of WW2—9 TV stations and fewer than 7,000 working TV sets existed in the US.  October 1945, more than 25,000 people came to Gimbel’s Dept. store in Philadelphia to watch the first demo of TV.

9. Television’s Increasing Influence  The pricing of time for TV advertisements was quickly tied to the number of viewers the programming attracted.  The 9 TV stations of 1945 grew to 98 by 1949.  In 1996, there were 223 million TV sets with many homes having at least two.  Advertisers spend $42.5 billion on TV advertising in 1996.