1. SEM1 1.02 Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers.

2. Marketing Marketing can be summed up in 4 “P’s” Product: What are you selling? Is it a good or a service? Price: How much does it cost to make? How much are you selling it for? Place: Where are you selling it? How are you going to get it there? Promotion: How are you going to inform consumers? How can you entice consumers to buy?

3. Define: sports marketing Sports Marketing: the process of planning, pricing, promoting, and distributing sports ideas, sports goods, and sports services. Satisfy the needs and wants of the consumer

4. Define: entertainment marketing Entertainment Marketing: the process of planning, pricing, promoting, and distributing entertainment ideas, entertainment goods, and entertainment services.

5. Define: event marketing Event Marketing – Designing and developing a live-themed activity, occasion, display, or exhibit. – Events are Unique Experiences Different experience for Spectators and Participants Events are produced and consumed at the same time – Event Marketing includes both Sports and Entertainment

6. Products Goods and Services Goods: tangible, physical product Service: intangible, performed for a customer, for a price or a fee. Often a unique experience. – Also considered a product – Events are considered service-product

7. Categories of Sports Products Sporting Goods Personal Training Sports information Sporting Event

8. Categories of Sport Products Sporting Goods: – Goods-Product – Tangible – manufactured products – make the game possible – equipment, clothing, licensed merchandise

9. Categories of Sport Products Personal Training: – Service-Product Sports Information: – Good AND Service? – Radio, TV, Magazines, Newspapers, Internet

10. Categories of Sport Products The Sporting Event: – Service-Product – Intangible: an experience you can see, hear, feel, and participate in – Perishable: Once over, the product is gone Sporting Event Components: – Athletes/participants: partakes or competes in the event – Spectators/fans: observe, but do not participate – Venue: facility where the product is offered – The game

11. Categories of sport consumers 1. Unorganized participants: – No rules or guidelines – walk in the woods, jogging

12. Categories of Sport Consumers 2. Organized participants: – Follow regulations and rules for participation – Amateurs: not paid to play regulated on local, state, national level – Professionals: paid to play occupation (income) is playing the game – Sanctioning Bodies: Organizations that establish rules for the games Control advertising and promotion to promote growth

13. Categories of Sport Consumers 3. Spectators/fans: – observers of the sporting event – create excitement 4. Sponsors: – businesses or organizations – pay to associate their names or products with a sporting event, team, – or athlete – recognition/affiliation/publicity

14. What does Sports Marketing actually Market? Sporting Goods – Equipment, licensed merchandise, collectibles, and memorabilia. The Sporting Event – Games, Teams, TV, Radio “Other” Goods or Services through Sports – Non-sports related products Products to Sporting Events – Equipment for the event (Uniforms, gear) – Food and beverages to be sold at venue – TV/Radio broadcast rights

15. Growth and Marketing of the Sports Industry A product (good or service) becomes more popular because of marketing Marketing opportunities increase as the product grows – resulting in increased sales and profits

16. Benefits from Sports Good for You – Increases opportunity for employment – Benefit those who participate either by playing or watching – Recreation – Entertainment Good for the Local Community – Economic effect of a major event – Improve city’s image – Generates billions of dollars of revenue each year – More jobs – Multiplier effect