1. Twitter For Reporters Seattle SPJ/ONA || 13 February 2012 @kegill

10. 1. Tweet More Understand the rules of your newsroom http://www.businessweek.com/technology/complicating-twitter-and- journalism-11082011.html http://www.businessweek.com/technology/complicating-twitter-and- journalism-11082011.html Recognize that your personal “brand” may be more important to you (long term) than the brand of your news organization

11. 2. Be conversational Talk to people (but remember you are publishing with every statement) Ask questions (in general or directly) “Be yourself”

12. Develop stories Crowdsourcing: ask community for ideas or information If you ask someone a question in email or in person, figure out how to ask the question publicly on Twitter (or FB)

13. Develop relationships Ask who to follow Follow opinion leaders on your beat Follow public officials on your beat Follow other journalists on your beat Then talk to them. ;-)

14. 3. Listen What, exactly does this mean?

15. #hashtags may be more important than individuals

16. Tools To Monitor #hashtags HootSuite.com (iPhone app) Nearbytweets.com Topsy.com Trendistic.com TweetDeck Twitter Search

18. HootSuite : GeoLocation

20. Topsy : email, RSS

25. Breaking News Storify CoverItLive ScribbleLive Embed individual tweets or a group of tweets into a story using QuoteURL or Blackbird Pie.QuoteURLBlackbird Pie

26. Verify! Verify! Verify!

29. Other Tools Twitter Lists Paper.li Directories: twellow.com muckrack.com dev.twitter.com/media/newsrooms Twitter -> email: twe.pe

30. Resources Twitter tips for journalists, Steve Buttry Twitter tips for journalists How should journalists use social media, Nick Kristoff How should journalists use social media The new baseline skill set, Steve Yelvington The new baseline skill set On Twitter, neither a Luddite nor Biltonite be. Simply be human, Alex Howard On Twitter, neither a Luddite nor Biltonite be. Simply be human

31. Credits Kathy E. Gill, @kegill Creative Commons : attribution, non- commercial, share-and-share alike Resources at http://wiredpen.com/