1. The Slogan and SWOT Analysis for Our Product --- Star Beer
Group 3
Alena
Pauline
Grace
Wendy
Brian
Tommy

2. Outline
Commercial film
Logo
Slogan
4Ps
SWOT analysis

3. Logo basic colors ---- basic goods of life star--- super star=popular,
our team mark=six people

4. Slogan Too Good to Share!! As a Treasure!! Attracting Your Sight!!
Always Think Star Beer!!

5. 4Ps Product: light beer (for teenager) Price: $25
Place: all supermarkets and convenience stores in Taiwan
Promotion: buy one and get one free during the promotion period; cooperate with many restaurants; collect tabs to exchange gifts; take the celebrities as brand representative

6. SWOT Analysis

7. Strengths Lower price Logo
The customers of light beer focus on teenagers

8. Weaknesses Fame of new product is weak
The variety of products is not enough, only sell beer

9. Opportunities
New product can easy to attract some customers wanting to try the product when the promotion is doing well.

10. Threats Need to reinforce fame Competition with other brands
Whether the flavor would fit the majority’s flavor