1. Going Mobile An Introduction to the Mobile Web Mark A. Greenfield

2. markgr.com/ncsrmr11

4. Mark Greenfield Higher ed web professional, consultant, keynote speaker, futurist, uwebd overlord, lacrosse coach, tennis player, music lover, dog rescuer markgr.com twitter.com/markgr delicious.com/markgr www.linkedin.com/in/markgr

5. Some History The Great Convergence Mobile – By The Numbers Getting Started Concluding Thoughts Outline

8. why broadband mattered

10. 24/7

12. Some History The Great Convergence Outline

16. Voice Calls Computer GPS Accelerometer Camera/microphone/speakers Your mobile phone is not a phone!!!

18. A broad range of services that are based on (or enhanced by) information about the physical location of a user and/or device. Location Based Services

22. The layering of information over a view or representation of the normal world, offering users the ability to access placed-based information in ways that are compelling intuitive. Augmented Reality

24. Web 3.0 – The Internet of Things Everyware

30. Some History The Great Convergence Mobile – By The Numbers Outline

31. Carnac the Magnificent

32. The number of mobile phones sold last year 1.37 Billion

33. The number of mobile phones subscription world-wide 5.2 Billion

34. The percentage of people who will access the Internet from a mobile device by 2015. (It’s already 75% in Japan) 80%

37. The number of times the average person checks their mobile phone per day 150

38. Percentage of all banking accounts in Kenya are mobile phone banking accounts 49%

40. Percentage of teens in the U.S. can send a text message blindfolded. (They can type faster on a phone than a QUERTY keyboard) 42%

41. Text Messaging – 68% Voice (mobile call) – 9.2% Facebook – 8.8% Instant Messaging – 2.8% E-mail – 0.2% American Teens and Young Adults: “What’s your favorite way to communicate?”

42. 2010 E-Expectations Report 23% of high school students reported searching college sites from their smart phones.

43. 2010 E-Expectations Report 67% said they did not want college representatives contacting them by text 15% said they would text a college representative they had been working with

44. What would students most like to DO on a mobile site for a college or university? 77% Calculate college costs 75% Calculate scholarships 65% Schedule a visit 64% Watch videos 62% Access social media assets 53% IM with admissions reps 44% Complete an online application

45. Some History The Great Convergence Mobile – By The Numbers Getting Started Outline

46. know the problem you are trying to solve

47. Fail Fast, Fail Forward I have not failed, I’ve just found 10,000 ways that won’t work. -Thomas Edison

48. WWW SMTP SMS MMS LBS AR Explore All Opportunities

52. 1.Make your site presentable 2.Responsive design 3.Mobile Web Site 4.Mobile Apps An Incremental Approach

55. Inspiration

57. Some History The Great Convergence Mobile – By The Numbers Getting Started Concluding Thoughts Outline

58. Douglas Adams

60. mobile is as different from the internet as tv is from radio

61. The Singularity is Near

63. A Keyboard and a Mouse that’s so 1970’s

65. “Put your best people on mobile.” - Google CEO Eric Schmidt

66. The Mobile Web is Coming Are you Ready?

67. Thank You mark a greenfield markgr.com twitter.com/markgr delicious.com/markgr