2. Overview Estate Owned by: Elisabetta Geppetti Wine Region: Toscana Winemaker: Luca d’Attoma Total Acreage Under Vine: 175 Estate Founded: 1978 Winery Production: 450,000 Bottles

3. Location The Maremma represents a different and distinct side of Tuscany: Less fluctuating temperature swings due to its moderating coastal influence Different soil types – more iron in the soil

4. Location Morellino di Scansano is in the warm and dry “bassa” (lower) part of the Maremma, around the town of Scansano The particular clones of Sangiovese are different here than in the Chianti Classico zone – the dark brown tones and richness gave it the name “Morello” DOC status in 1978, DOCG status in 2007

5. History Le Pupille was founded in 1978. When Elisabetta Gepetti was 17 years old she met and later married the son of the owner of the Le Pupille estate. At the time, the Le Pupille estate was a classic Tuscany farm, producing various products from vegetables to cows, sheep, and wine. After her father-in-law died in the mid 1980s, Gepetti managed the first harvest alone.

6. History Established by Elisabetta Geppetti as a “hobby”, the first vintage of Morellino di Scansano produced was 1985 First vintage of the iconic Saffredi was 1987 In the 1990s, Fattoria Le Pupille became an established presence on the international wine market Acquisition of more vineyards and particularly the single cru quality “Poggio Valente” in 1997

7. Philosophy Dedicated and respectful of what nature has provided in the land. Follows rigorous standards in the vineyards and cellar to produce wines of exceptional quality.

8. Owner Elisabetta Geppetti is the heart and soul of the estate. Geppetti sent a landmark as one of the first female winemakers in the region. A founding members of the Consortium of Morellino di Scansano and its first Chairperson.

9. Key Selling Points 1.THE benchmark Morellino producer 2.Most historical producer in this appellation 3.Wines are rich and jammy yet elegant and refined 4.Intensity of aromas and flavor complexity are signature characteristics of this producer

10. Distribution Channel On Premise: 50% Off Premise: 50% On Premise: 30% Off Premise: 70% On Premise: 30% Off Premise: 70% Varietal Composition 85% Sangiovese, 10% Malvasia Nera, 5% Alicante 97% Sangiovese, 3% Merlot 49% Merlot, 47% Cabernet Sauvignon, 4% Syrah Competitive Set La Mozza Morris Farms Terre di Talamo La Mozza Morris Farms Terre di Talamo La Mozza Morris Farms Terre di Talamo Pricing SRP: $19.99 Min. SRP: $17.99 BTG: $13.00 Wine List: $30.00 SRP: $49.99 Min. SRP: $44.99 BTG: N/A Wine List: $80.00 SRP: $125.99 Min. SRP: N/A BTG: N/A Wine List: $170.00- 195.00 Morellino di Scansano DOCG Saffredi Maremma IGT Morellino Poggio Valente DOCG

11. Building The Brand 1.Focus on the quality and pedigree 2.Regain the loyalty of customers that have lost touch with the brand 3.Leverage the Morellino category and the status of this dominant family estate 4.For on premise, find the fine wine lists for the Cru wines 5.Talented winemaker Luca D’Attoma

12. Poggio Argentato Maremma IGT 60% Traminer and 40% Sauvignon Blanc This wine takes its name from the exposure of the vineyards, which face the Argentario promontory. Aromas of grapefruit, orange and rosewater, this white has an alluring aromatic profile. The palate shows more citrus with a hint of spice and ripe fig all balanced out with refreshing acidity. Pairs well with appetizers, salads, white meats and especially fresh seafood dishes.

13. Pelofino Maremma IGT 55% Sangiovese, 30% Syrah, 10% Cabernet Sauvignon and 5% Cabernet Franc In the Maremma, "pelofino" is a nickname for red heads—a tie-in to Elisabetta Geppetti’s gorgeous mane—and farmers with refined and elegant tastes. Aromas of black cherry, plum, pepper and hint of cassis. Rich on the palate yet refreshing and lively, the wine’s tannins are present yet fully integrated. The finish is smooth and reminiscent of forest floor. Pairs well with barbequed dishes, cured meats and dry-aged cheeses.

14. Saffredi Maremma IGT 49% Merlot, 47% Cabernet Sauvignon and 4% Syrah Saffredi takes its name and is dedicated to Elisabetta's father-in-law and mentor, "Fredi.” Bouquet of black plums, cassis, cedar spice, and violet this wine exudes pedigree. Warm and luscious, the fruit expands on the palate as the well- integrated tannins fill the mouth. Pair with elegant, layered pasta dishes, grilled game preparations or roasted prime rib.

15. Morellino di Scansano DOCG 85% Sangiovese, 10% Malvasia Nera and 5% Alicante The word Morellino is believed to take its name from the color of the Maremma horse known as "morello," (brown) that were once used to pull carriages in the Scansano area. Aromas of wild berries, leather and spice all topped off with a feminine floral note. On the palate the wine is incredibly smooth and velvety with noticeable but well-integrated tannins. Pair with pasta, red meat, game and aged cheeses.

16. Poggio Valente Morellino di Scansano Riserva DOCG 97% Sangiovese and 3% Merlot Notes of cherry, licorice, herbs and violets, this wine is such an elegant expression of the Scansano terroir. Full of ripe tannins from the coastal sun. This wine is a perfect match for any meat- based dish or well-marbled steak.

17. Solalto Maremma IGT 40% Traminer, 30% Sauvignon and 30% Semillon The wine name is a reference to a drawing done by one of Elisabetta's five children, her daughter Clara. Notes of dried flowers, apricots and peaches with a hint of waxy lemongrass. The minerality is flanked by a racy acidity that keeps the wine refreshing on the palate. Pair with salty cheeses or mousse filled tarts.