1. And why it’s important in technical communication

2.  Take five minutes with your favorite search engine and find an example of each – then compare them. What makes them identifiable as a certain style? Styles: Plain, Persuasive, Grand

3.  Whereas, on the twenty-second day of September, in the year of our Lord one thousand eight hundred and sixty-two, a proclamation was issued by the President of the United States, containing, among other things, the following, to wit: "That on the first day of January, in the year of our Lord one thousand eight hundred and sixty-three, all persons held as slaves within any State or designated part of a State, the people whereof shall then be in rebellion against the United States, shall be then, thenceforward, and forever free … The Emancipation Proclamation

6.  Style is “the essence of what remains of an author’s writing” after the writing and the author are gone (147). ◦ From: Butler, Paul. Out of Style: Reanimating Stylistic Study in Composition and Rhetoric. Logan, UT: Utah State University Press, 2008. Print. So … what is Style?

7.  Don McMillan’s “Life After Death by PowerPoint” http://www.youtube.com/watch?v=lpvgfmEU2 Ck So … what is Style?

8.  Does style affect (perception of) content?  Whirl: http://www.thewhirlonline.com/headlinenews.php http://www.thewhirlonline.com/headlinenews.php So … what is Style?

9.  Style can also refer to a set of prescriptive rules in academia, as in MLA Style, APA Style, Chicago Style, etc.  In technical communication, one oft-used style is the style of the Institute of Electrical and Electronics Engineers. We’ll call this IEEE Style.  A link to the IEEE Style Manual can be found in the “online reading” section of the course wiki So … what is Style?

10.  The bibliography is a lettered annex that appears as either the first or last annex  In general, the title or author of the publication and the bibliographic reference number should be cited [B4]. If the item is a standard, the designation (e.g., IEEE Std 1226.6-1996) and bibliographic reference number (e.g., [B4]) should be cited.  The bibliography should be ordered alphanumerically, without respect to the type of publication being cited. IEEE Style

11.  [B1] Boggs, S. A., and Fujimoto, N., “Techniques and instrumentation for measurement of transients in gas-insulated switchgear,” IEEE Transactions on Electrical Installation, vol. ET-19, no. 2, pp. 87- 92, Apr. 1984.  [B26] Peck, R. B., Hanson, W. E., and Thornburn, T. H., Foundation Engineering, 2d ed. New York: McGraw-Hill, 1972, pp. 230-292.  Default to Chicago Style when there is no direction in IEEE Style. IEEE Style