1. Grocery / Market Manager Q4 2009

2. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program: Wks 01 - 48 Items 155031 Mounds 8pk 155024 Almond Joy 8pk 155038 Milk 8pk 154957 Kit Kat 8pk 194513 Reese’s FastBreak 8pk 154876 Reese’s 8pk NEW 188791 NEW York 8pk NEW 169554 NEW Twizzler 8pk MERCHANDISING Grocery End Caps Action Alley -Stackbases (Utilize DRC’s or Hershey 4-tier Display pieces) -Dump Bins Checkstand End Caps Cart Rail 8-Pack Yearlong Rollback # 2 Hershey Packtype at Walmart NEW

3. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program: Wks 36 - 48 SSO’s Shipping: Week 39 & 43 Items 111648 Milk Chocolate Giant Bar 111655 Almond Giant Bar 111673 Special Dark Giant Bar 111680 Symphony Milk Chocolate Giant Bar 111692 Symphony Almond/Toffee Giant Bar COMAC Tentative dates Feature week 41 & 44 MERCHANDISING Front End Cap Grocery End Cap Cartrail $1.50 Giant Bar Rollback

4. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 LOWEST Program: Wks 36 - 48 HERSHEY will be the LOWEST priced baking chip! 4 extra weeks on Rollback vs. 2008 No Tab/COMAC Items 9254708 Semi-Sweet Chips 9254617 Milk Chocolate Chips 9254547 Reese’s Peanut Butter Chips 9248454 Heath Bits-’O-Brickle Chips 9282094 Special Dark Chips 9228097 Butterscotch Chips 9228090 Premier White Chips 103610 Kisses, 12oz Suggested Merchandising Front End Cap Grocery End Cap Cartrail Action Alley $1.94 Fall Baking Rollback NewGraphics November 15, 2009 for

5. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program Highlights 48% of seasonal order ships in 1 st 3 waves Top 3 Packtypes: CPC 12-14oz (52% of Holiday Buy) Canes (17%) Seasonal Multi-Packs (11%) Strategies Early execution of key packtypes Cross merchandise $1 Canes with Limited Edition Coke Ornaments MERCHANDISING Front End Cap Grocery End Cap Cartrail Action Alley Catch the Season Wall Program: Wks 40 - 48 SSO’s Shipping: Weeks 39, 40, 41, 42, 43, 44, 45 2009 HOLIDAY

6. 4 th Quarter 2008 Grocery / Market Manager November-January 2008 Program Highlights 8-PACKS ($1.08/$1.18) NEW 188791 NEW York 8pk NEW 169554 NEW Twizzler 8pk 155031 Mounds 8pk 155024 Almond Joy 8pk 155038 Milk 8pk 154957 Kit Kat 8pk 194513 Reese’s FastBreak 8pk 154876 Reese’s 8pk 40oz PACKAGED CANDY ($7.97/$8.88) 188799 Hershey Nuggets Asst 38.5oz 188669 Hershey Kisses 40oz 188678 Assorted Miniatures 40oz 133944 Kit Kat/Reese Assorted 40oz 188686 Reese Miniatures 40oz 192356 Asst Choc/Pkg 38.5oz Program: Wks 48 - 52 SSO’s Shipping: Weeks TBD 2010 GAMETIME NEWITEMS THEATER BOXES ($1.00) 170713 Milk Duds 5oz 134246 Whoppers Strawberry 5oz 190620 Reese Whoppers 4oz 134752 Whoppers 5oz 170120 Good & Plenty 6oz 123084 Good & Fruity 5oz 179934 Jolly Rancher Gummies 136633 Reese’s Pieces 4oz NEW ITEMS Reese’s Pieces Almond Joy Pieces Special Dark Pieces York Pieces COMAC TBD MERCHANDISING Front End Cap Grocery End Cap Cartrail Action Alley Catch the Season Wall