1. Survivor VII Lost in the Content Jungle

2. Survey the Terrain Conduct a needs assessment. What is the Licensor offering and does it meet the needs identified? Everything is negotiable.

3. Who are the users? The Library staff – Reference or Collection Development. Patrons/end-users? Platform & format requirements KM/Intranet Extranet E-mail

4. The Food Chain

5. The Content Food Chain Authors/Journalists – freelance and staff Photographers – freelance and staff Original distribution medium Paper Broadcast Video/Film Web Content owners/publishers Syndicators/Aggregators

6. In the Beginning: Aggregators No electronic feeds required at first Scan, key – whatever necessary to address conversion standards of hosting services Proprietary systems – access restricted Percent of revenue Minimum amount of work required by publisher Money for nothing

7. Dot.com to Dot.bomb OCLC estimated in 2001, the Web had grown to 8.4 million unique web sites up from 7.1 million in 2000 18% growth rate is indicative of dot.com bust as well as overall maturing nature of the Web, down from 52% in past year. 40% of these sites are public and offer content that is freely accessible by the general 21% are private sites that include access restrictions or fee based subscriptions

8. The New Gold Rush Publishers love/hate relationship with the Web Loss of control/protecting assets Better understanding of value of data – the Royalty Creep Placing more restrictions on third parties Aggressively pursue conversion applications Enables not only web site creation but ability to supply data directly

9. Survival of the Fittest This isn’t Kansas, Toto!

10. Old Players, New Players, Who Owns Whom? Everyone can be a content creator – barriers to entry are minimized. But is it the same content? What about archives What about images Embargoes Is more better?

11. Rules of the Game Know your use requirements Understand license grant/terms Assignment if ownership changes Not just about cost or cost structure Just in time vs. just in case Collection development for the 21 st century

12. And the Winner is!!! Be creative Understand what you need and why Don’t be bulldozed by price Look before you leap Address short term but prepare for long term