1. The Dramatic Change of Phone - “Let it change” towards the future!! Latifah / Daiki 28 th June 2013

2. Today’s Presentation The Aim - Why? - To share what we thought about mobile’s trend We describe the trend to you by singing a parody song. The title of the parody song is “Let it change” The Aim - How? -

3. Sing a parody song “LET IT CHANGE”

4. The Dramatic Change of Phone - Overview Old-fashionedModernNew-generation 1983Now2033 - Mobile Phone - - Messaging - - Mobile Phone - Huge & heavy!! => Can’t carry on Telegram Don’t need to have - Hands Free Phone - Don’t need to type Not huge and heavy but need to have it We can use email Just speaking !! In 1983, I was using a huge phone, Speaking change request Let it change. When I wanted to send a message to you, I always used telegrams! Speaking change request Let it change. Let it change. （ X4 ） Whisper change request, Let it change.

5. The Dramatic Change of Phone - Overview Old-fashionedModernNew-generation 1983Now2033 - Mobile Phone - - Messaging - - Mobile Phone - Telegram Don’t need to have - Hands Free Phone - Don’t need to type Not huge and heavy but need to have it We can use email Just speaking !! And when I’m singing a song with into my smart phone you know well Anybody watch me on YouTube Let it change. Huge & heavy!! => Can’t carry on It changed

6. The Dramatic Change of Phone - Overview Old-fashionedModernNew-generation 1983Now2033 - Mobile Phone - - Messaging - - Mobile Phone - Telegram Don’t need to have - Hands Free Phone - Don’t need to type Not huge and heavy but need to have it We can use email Just speaking !! Huge & heavy!! => Can’t carry on Since technology may be growing, There is still a chance to innovate, There will be an answer, Let it change. Let it change. （ X4 ） Hope to see new products, Let it change. Let it change. （ X4 ） Hope to see new products, Let it change. It will change If possible, let’s sing together !!

7. The Dramatic Change of Phone - Closing Old-fashionedModernNew-generation 1983Now2033 - Mobile Phone - - Messaging - - Mobile Phone - Telegram Don’t need to have - Hands Free Phone - Don’t need to type Not huge and heavy but need to have it We can use email Just speaking !! Huge & heavy!! => Can’t carry on

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9. Appendix - Lyrics of the parody song - Appendix

10. Lyrics of Let it change When I find myself in times of trouble, Mother Mary comes to me, Speaking words of wisdom, Let it be. And in the hour of darkness, She is standing right in front of me, Speaking words of wisdom, Let it be. Let it be, let it be, Let it be, let it be, Whisper words of wisdom, Let it be. And when the broken-hearted people, Living in the world agree, There will be an answer, Let it be. For though they may be parted, There is still a chance that they will see, There will be an answer, Let it be, Let it be, let it be, Let it be, let it be, Whisper words of wisdom, Let it be. Let it be, Let it be, let it be, Let it be, let it be, Whisper words of wisdom, Let it be. When I find myself in times of trouble, Mother Mary comes to me, Speaking words of wisdom, Let it be. And in the hour of darkness, She is standing right in front of me, Speaking words of wisdom, Let it be. Let it be, let it be, Let it be, let it be, Whisper words of wisdom, Let it be. And when the broken-hearted people, Living in the world agree, There will be an answer, Let it be. For though they may be parted, There is still a chance that they will see, There will be an answer, Let it be, Let it be, let it be, Let it be, let it be, Whisper words of wisdom, Let it be. Let it be, Let it be, let it be, Let it be, let it be, Whisper words of wisdom, Let it be. In 1983, I was using a huge phone, Speaking change request Let it change. When I wanted to send a message to you, I always used telegrams! Speaking change request Let it change. Let it change, let it change, let it change, let it change Whisper change request, Let it change. And when I’m singing a song with into my smart phone you know well Anybody watch me on YouTube Let it change. Since technology may be growing, There is still a chance to innovate, There will be an answer, Let it change. Let it change, let it change, let it change, let it change Hope to see new products, Let it change. Let it change. Let it change, let it change, let it change, let it change Hope to see new products, Let it change. In 1983, I was using a huge phone, Speaking change request Let it change. When I wanted to send a message to you, I always used telegrams! Speaking change request Let it change. Let it change, let it change, let it change, let it change Whisper change request, Let it change. And when I’m singing a song with into my smart phone you know well Anybody watch me on YouTube Let it change. Since technology may be growing, There is still a chance to innovate, There will be an answer, Let it change. Let it change, let it change, let it change, let it change Hope to see new products, Let it change. Let it change. Let it change, let it change, let it change, let it change Hope to see new products, Let it change. Original song “Let it be”Parody song “Let it change”