1. CSUMB 306 Business Marketing Carol Davis Fall 2014

3. Buyers responses Buying attitudes and preferences Purchase behavior: what the buyers buys, when where e and how much Brand and Company relationship behavior Buyer’s black box Buyer’s Characteristics Buyer’s decision process The Environment TangibleIntangible

4. Cultural Culture Subculture Social Class

5. Social Groups and networks Family Roles and Status

6. Personal Age & Life Cycle Stage Occupation Economic Situation Lifestyle Personality and Self- Concept

7. Psychological Motivation Perception Learning Beliefs and Attitudes

8. Maslow’s Hierarchy Of Needs

10. Model of Buying Behavior Buying attitudes and preferences Purchase behavior: what the buyer buys, when, where, and how much Brand and company relationship behavior

12. Product Comparisons

14. Average Consumer

16. Examples of various celebrities wearing Beats by Dr. Dre Headphones

17. “ We wanted to recreate that excitement of being in the Studio.” Dr. Dre

19. QUESTIONS?