1. Detroit, Michigan

2. History Opened in 2002 Located in Downtown Detroit, Michigan Across the street from Comerica Park (MLB) Replaced the Pontiac Silverdome Total Construction Costs: $500 Million Capacity: 65,000 to 70,000 for football games 80,000 for basketball Size: 1.85 Million Square Feet

3. Teams and Events National Football League’s Detroit Lions Hosted Super Bowl XL (40) in February 2006 (Steelers beat Seattle 21-10) NCAA Final Four in 2009 NCAA Frozen Four in 2010 Little Caesars Pizza Bowl Annually Michigan High School Football State Championships

4. Naming Rights Deal Ford Motor Company Ford has naming rights for: 20 Years Cost: $40 Million $2 Million per year

5. Amenities Indoor stadium Weather and Temperature protection Skylights and large glass windows allow natural light Feels like being outside Luxury Suites: 132 Concession Stands: 95 Rest Rooms: 105 W: 49 M: 43 F: 13

6. Why buy Naming Rights? Ford Motor Company founded in Detroit Headquarters are still in Detroit Employs thousands of people in Michigan William Clay Ford Jr. Owns both the Ford Motor Company and the Detroit Lions

7. Ford Motor Co Sponsorships Official Partner and Sponsor – Susan G. Koman Breast Cancer Foundation Sponsor of NASCAR Racing Teams and Races

8. Ford Target Market Ford Mass Markets its products to anyone

9. Ford Endorsers

10. Ford Licensed Merchandise